how to double your website speed

Speeding up your website constitutes the sole assured way to obtain greater traffic and conduct increased sales.

In 2010, Google asserted that site speed is among the more than 200 indicators that effects search rankings. Their data displays that as pages load gradually, people disperse less time. Still, the majority of us place little emphasis on making our websites faster.

Perhaps fine-tuning the internal speed triggers of your WordPress portal is too challenging.

If your load duration is over 3 seconds or your page size is more than 2MB, that might be a major problem that’s causing your expense, in missed sales as well as server fees.

Numerous free online tools exist like WebPageTest, Google PageSpeed Insights, GTmetrix and Pingdom that can aid you to recognize issues that lead to lax loading times and unpleasant user experience for your site.

Here’s the way to care for your website’s performance.

Allow Compression

allow compression

Compressing your CSS and Javascript files will aid browsers to download them quicker.

Gzip compression can quickly cut file sizes from over 200KB (non-compressed) to below 40KB (compressed). So long your server has compression allowed, benefit from it.

You can ensure that your users will witness an extraordinary speed up of your site for desktops as well as mobiles by permitting compression on your server.

Optimize Your Pictures

optimize your picture

Images are the primary culprit for retarding a website. Optimize your images always (particularly those over 50KB) prior to uploading them to your portal.

The best way of optimizing them is to apply Photoshop or some other image editing manipulation. Conserve images for the web with nearly 60% image quality. 

You should also employ progressive images for JPG files as the progressive making of images offers a streamlined user experience.

Shift Javascript Files To The Footer

Though Javascript libraries like jQuery, Prototype and Mootools are splendid since they stretch your website’s functionality, they can also obstruct the rendition of your pages.

Browsers don’t begin loading the content till all the Javascript files within the page header have been downloaded.

A simple solution is to shift your Javascript files, those which are not needed in the starting page rendition, from the page header to footer.

If you utilize WordPress, you can shift script calls from header.php to footer.php at your theme and employ true as the fourth parameter if you utilize the wp_enqueue_script function.

Ensure To Enable KeepAlive

Apache (the most popularly employed server for exchanged hosting plans at affordable hosting companies) has a superb “feature” named KeepAlive which maintains connections open for greater than single HTTP request.

Ensure KeepAlive is enabled at your hosting company.

If you have entry to your httpd.conf file, activate KeepAlive by ensuring to place “Keep Alive On” in it, else just include a piece of code at your .htaccess file.

Merge CSS files – Inline Tiny CSS Files

Browsers simply manage numerous HTTP requests simultaneously. After this limit is touched, a few files wait whereas others are downloaded.

By merging whole of your CSS files into just single CSS file, the page renders much quicker.

If you possess CSS files that are fewer than 2KB, then you must inline them rather than doing an additional HTTP request.

WordPress contains some great plugins like Autoptimize and Better WordPress Minify that can aid you to merge or also inline your CSS stylesheets.

Activate Caching

How To Double Your Website Speed

Caching significantly betters the page load time that does not alter so often.

By activating caching at your site, the same page is not generated repeatedly by your code. This improves the user experience and also increases your server’s capacity to manage greater traffic.

W3 Total Cache, WP Fastest Cache, and WP Super Cache are simply a brief collection of free WordPress plugins that offer various types of caching e.g. database caching, page caching and object caching besides others.

Employ A Content Delivery Network

How To Double Your Website Speed

Whether you employ a CMS such as Joomla, Drupal, WordPress, Magento or a personalized PHP or HTML site, setting up a Content Delivery Network (CDN) is greatly recommended.

A CDN comprises a shared system of servers positioned in many data centers over the internet.

When a customer comes to your site, static content like CSS files and images are served from the server that is geographically nearest them to enable faster rendering.

Moreover, your server load is also significantly lowered due to CDN.

Cloudflare is a chargeless DNS and CDN provider besides others. MaxCDN is also an excellent and economical alternative to optimize your site’s loading time. Both of them are extremely efficient.

Minimize The Quantity Of HTTP Requests

How To Double Your Website Speed

The loading time of your site gets slower if your HTTP requests are greater.

Merge your CSS files, join Javascript files, and unite images in data sprites among others to reduce HTTP requests to the minimum.

Combine CSS files, utilize data sprites or data URIs for reducing the number of HTTP requests

Select The Proper File Type For Your Images

Utilize JPG for your default as it’s the tiniest and quickest loading file type.

Utilize PNG solely for images with text (JPG rasterizes text which renders it blurry) or if you require a transparent background.

Minimize or even remove any bulky GIF files as they can significantly retard the loading time of your site.

Repair Your 404 errors

How To Double Your Website Speed

Every missing file produces a 404 HTTP error and will certainly retard the loading time for your site.

Always test for any 404 errors during your page rendering to attain the quickest loading time.

If your “waterfall” (the manner the browser renders your site) seems like that (look out for any red rows), then 404 errors are damaging your site’s loading time.

Look After Your Page Size

Although it is enticing to show plenty of content in every page, you should attempt to maintain your page size to the lowest.

This is still more vital for mobiles. Getting to load a 2MB site by mobile with a 3G connection calls for disaster. Think further that users do not wish to wait for greater than 2-3 seconds for the rendering of a page.

If a new image does not impart value to the site, then you should not include it in your site.

Scale Images

How To Double Your Website Speed

Never scale images in a flash in HTML. Build a thumbnail of the image that you require at the precise dimensions that it will be employed in your pages.

For example, if you have a 1200px by 675px image which you want to scale down to 480px by 270px, design a latest resized version of the initial image and utilize that instead.

This image connects to a “big” version of the image employing a scaled thumbnail rather than altering the image dimensions in HTML.

Harness Browser Caching

Google suggests a minimum cache duration of one week and practically up to one year for assets that alter infrequently.

Install a caching policy for all server responses to static files (images, Javascript and CSS) so the browser can decide if it can reuse an earlier loaded file or not.

This is generally performed by inserting a code snippet at the .htaccess file for exchanged hosting plans.

Optimize Your Database

If your site is database-driven (which contains WordPress and various CMS-related sites), then ensure to optimize your database.

Administer your code for slow questions. If you are on a VPS or dedicated server, activate query caching and optimize your database server setup.

Although complete database optimization can be a truly tricky and time-taking process, phpMyAdmin presents you with some basic optimization options by ”optimizing your tables”.


Everything improves as your site loads quicker.

Google rates you higher. Users become happier. Bounce rates lower. Conversion rates shoot up. And your sales increase.

Stop missing out on money and traffic. Begin optimizing your site’s loading time today.

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