How to Find Target Market

Running a web design business has various advantages. You will be able to decide whom you want to work with. You will also have the complete freedom to decide how much you would like to charge from your clients. Being a freelancer certainly has a lot of perks. You will be able to decide your own path and reach the peak of success. You will also get the opportunity to work on different types of projects and enhance your skills. There are endless opportunities available for you. However, there are some freelancers as well who like to focus on a particular niche only.

Here we are with a few ways that will help you to determine a target market for your web design business:

1. Your selection of tools


Before you start working with clients, you need to decide which tools you would like to use for designing your web pages. This is a very big decision to take as it will have a major role to play in deciding your project workflow. You will also be able to add a lot of functionalities to your website if you choose the proper tools and techniques. You may design your website on self-hosted content management systems like Drupal or WordPress. You will also be able to choose SAS products like Squarespace and Shopify. You may also use React and other popular frameworks to develop your web application. These are a few important tools that you must learn if you wish to succeed in the web designing business. If you want to become really good at your work, you will have to spend a lot of time on it. You need to discover all the minute details and intricacies and only then will you be able to design perfect websites for your clients.

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2. Right price range for your projects:

Money is a very important factor for any kind of business. If you wish to become a full-time freelancer, you need to earn enough money so that you are able to pay on your bills. You may even want to get yourself a beautiful house or a car. Either way, you need to build your strategies properly so that you are able to achieve your goals. It is very important to maintain a balance between the total time you spend on a project and the amount you receive for it. You would definitely want your portfolios to have beautiful websites. You would also want to make sufficient money. You must ensure that you do not spend a lot of time on low-end projects. First, you will have to decide a pricing plan and based on that you will have to decide how many projects you need to work on per year. Make a point to increase the amount of money you charge for a project as you acquire more and more experience.

3. Client and Project Types:

How to Find Target Market

Next, you need to decide the type of clients that you would like to work with and also the project types. If you are a freelancer, sticking to one particular niche might not be profitable for you. You need to expand your boundaries and work on different types of projects. This will help you to enhance your skills and you will also be able to earn a handsome amount. Also, you need to be very careful about your selection of clients. Otherwise, you may easily get cheated and your work will also not get valued. Speak to your clients properly before making a deal. If you smell anything suspicious, you must back off immediately.

Also Read: How to create a website to offer online services

4. Target by industry or size:

If you have an experience of working for a specific industry, this will definitely keep you above other freelancers. Having worked in a specific industry will give you a lot of knowledge and you can use that knowledge in designing your website. This will help you to become extremely popular within that industry and you will also be able to build a very good reputation for yourself in a very short while. You can also get a lot of happy clients. However, there are some designers who do not want to work on similar projects again and again. They try to look for new opportunities so that they can increase their versatility and also gain a lot of clients.

5. Target by functionality:

How to Find Target Market

You may also choose your projects based on functionalities. This will depend on the type of tools that you are comfortable working with. If you work on WordPress, you may choose to work for only WooCommerce projects. You will be able to position yourself as an expert in whichever field you are working. In this way, you will be able to build an attractive portfolio for yourself and attract a lot of clients. Working for a particular industry will also expose you to a lot of clients.


Properly understanding your opportunities, clients and projects, you will be able to establish yourself as an expert. This will also help you to attract a lot of clients. However, becoming a successful freelancer isn’t an easy task. You need to be patient and your hardwork will definitely pay off.

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