When I first started mapping customer journeys, I honestly saw it as just “one more marketing framework”, a nice visual...
Tag: Reliable Search Growth
When I first started creating customer journey maps, I made the classic mistake, I treated it like a checklist. Awareness?...
When I first discovered the concept of customer journey mapping, it looked like something from a textbook, structured, linear, and...
When I first started building my own customer journey maps, I kept mixing them up with something I’d already been...
When I first started learning about marketing strategy, I used to think success was all about catchy campaigns, strong branding,...
When I first started working on brand strategy, I realized something simple yet powerful: most businesses don’t really see the...
When I started building brands, I used to measure success by how good something looked. If the logo was beautiful...
When I think about brand loyalty, I see it as the heartbeat of every successful business. It’s what keeps people...
When I first began my journey in branding, I believed success could be defined by quick numbers: followers, likes, and...
When I think about digital branding, I don’t just think about being visible online. I think about being remembered. For...
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