Referral and loyalty programs have become essential tools for eCommerce businesses aiming to increase customer retention and drive word-of-mouth marketing. With rising acquisition costs and customer attention spans dropping, online stores must find smarter ways to keep shoppers engaged and loyal. One of the most effective ways to do that is through referral and loyalty-based marketing.
For WooCommerce store owners, implementing a loyalty or referral system can not only boost repeat purchases but also generate organic growth through trusted customer recommendations. The key to success lies in choosing the right WooCommerce Referral & Loyalty Programs Plugin that fits your business model, customer base, and sales objectives.
In this comprehensive 2025 guide, we will explore the top 12 plugins that help WooCommerce merchants create and manage rewards-based systems with ease. We’ll walk you through what referral and loyalty programs are, why they’re important, the different types available, and how to implement them effectively. Each plugin entry includes detailed information about its features, pricing, compatibility, and use cases, making it easier for you to decide the best solution for your store.
Whether you’re building a points-based system, incentivizing referrals, or planning tiered rewards, this guide will help you choose the ideal WooCommerce Referral & Loyalty Programs Plugin.
Why Your Store Needs a Referral or Loyalty Program
Online stores face stiff competition, rising advertising costs, and decreasing customer attention spans. In such a climate, acquiring a new customer is often more expensive than keeping an existing one. That’s why retention-based strategies are crucial. A WooCommerce Referral & Loyalty Programs Plugin empowers store owners to keep customers engaged after their first purchase by giving them a reason to return.
Loyalty programs, such as points earned per purchase, increase the likelihood of repeat orders. Referral programs incentivize happy customers to bring in friends, colleagues, or social followers by offering mutual benefits, like discounts or free products. These mechanics tap into the psychology of reciprocity and social proof, two proven forces in consumer behavior.
Another reason to deploy such plugins is the data advantage. You can track user behavior, segment audiences, and target your most valuable customers with tailored offers. Instead of spending heavily on ads, you build a loop where existing customers become your best marketers.
A well-implemented WooCommerce Referral & Loyalty Programs Plugin is not just a marketing add-on—it becomes an integral part of your brand experience. It fosters community, trust, and consistent repeat sales, all while reducing customer churn and boosting profitability.
What Are WooCommerce Referral & Loyalty Programs Plugins?
A WooCommerce Referral & Loyalty Programs Plugin is a specialized tool designed to help online store owners build, manage, and automate reward-based marketing systems within their WooCommerce-powered websites. These plugins enable merchants to encourage existing customers to return and shop again (loyalty) or refer new customers (referral) by offering incentives like points, discounts, or cashback.
Loyalty and referral systems are not new—they’ve been proven in physical retail environments for decades. However, digital commerce demands scalable, trackable, and flexible solutions. That’s where these plugins come into play. They integrate seamlessly with WooCommerce and allow store admins to set rules, issue points, create referral links, track user actions, and deliver rewards automatically.
Some plugins offer only loyalty features (like points per purchase), while others combine referrals and loyalty in a hybrid model. The best ones go even further by integrating with email tools, CRMs, or marketing automation platforms. Whether you want to retain more customers, reduce cart abandonment, or boost your acquisition through word of mouth, using a WooCommerce Referral & Loyalty Programs Plugin can directly contribute to increased sales and customer lifetime value.
Types of WooCommerce Referral & Loyalty Programs Plugins
When choosing a WooCommerce Referral & Loyalty Programs Plugin, it’s important to understand the different models available. Each type caters to a different marketing objective, customer base, and store strategy. Here are the main types you’ll encounter:
1. Points-Based Loyalty Programs: These plugins allow customers to earn points for specific actions, making purchases, writing reviews, or signing up. Points can be redeemed for discounts or rewards. This model is best for increasing customer engagement and lifetime value.
2. Tiered Rewards Programs: These systems offer escalating rewards based on customer status or spending thresholds. For example, bronze, silver, and gold tiers. Tiered programs foster long-term loyalty and increase order value.
3. Referral Programs: Customers receive referral links and are rewarded when their referrals make a purchase. These plugins are ideal for organic growth and trust-based acquisition.
4. Hybrid Solutions: Some plugins combine loyalty and referral features, offering a complete reward ecosystem in one dashboard. These are highly scalable and efficient for growing brands.
Different plugins offer varied combinations of these systems, so selecting the right WooCommerce Referral & Loyalty Programs Plugin depends on the specific goals and user behavior patterns of your store.
How to Choose the Right Plugin for Your Store
Selecting the right WooCommerce Referral & Loyalty Programs Plugin is a strategic decision that can impact your customer experience and revenue. To make an informed choice, you need to evaluate your business model, budget, and marketing goals.
First, define the main outcome you want: is it increased customer retention, organic acquisition through referrals, or both? If your primary goal is repeat purchases, a loyalty-focused plugin with a point-based system might be enough. If you’re aiming to grow through word-of-mouth, a robust referral feature is essential.
Next, consider ease of use and integration. Choose a plugin that integrates with your CRM, email marketing tools, and existing WooCommerce extensions. A seamless user experience for both customers and store admins is crucial for long-term adoption.
Pricing is another factor. While some plugins are free or freemium, others require a paid license. Consider whether the return on investment—through increased conversions or customer loyalty—justifies the cost.
Finally, assess flexibility. Can the plugin be customized to reflect your brand’s tone and reward policies? The right WooCommerce Referral & Loyalty Programs Plugin should align with your technical capabilities, business size, and long-term growth strategy.
Best WooCommerce Referral & Loyalty Programs Plugins
With a sea of options available, choosing the right plugin that aligns with your business goals can feel overwhelming. To make it easier for you, we’ve researched and curated a list of the top Referral & Loyalty Programs Plugins for WooCommerce that are dominating the market in 2025. Each plugin offers unique features, integrations, and pricing structures to suit different business sizes and models.
YITH WooCommerce Points and Rewards
YITH WooCommerce Points and Rewards is a feature-rich loyalty plugin that enables store owners to build sophisticated reward systems within WooCommerce. Shoppers can earn points not only for purchases but also by writing reviews, sharing links, or registering. The plugin supports multi-currency configurations, ensuring points remain consistent across different markets. It integrates seamlessly with other YITH tools—such as Affiliates, Membership, and Subscription—to deliver a cohesive loyalty ecosystem where users earn for various actions. The My Account page becomes a hub for earning, spending, and tracking points, making customer engagement more transparent and interactive.
Features:
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Earn points for purchases, reviews, registration, referrals, birthdays, etc.
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Custom rules by product/category/user role and multi-currency support Public ranking board, gamification levels, and badges
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Expiration controls, pre-expiry email reminders, and admin-adjustable balances
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Widgets and shortcodes to display point history and balance anywhere on the site
Pricing:
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Premium version is priced around $129.99/year (or €79.99/year) with 12-month updates and support
This plugin offers a deep toolkit for loyalty building, especially for stores prioritizing engagement, gamification, and robust referral integration via YITH Affiliates.
YITH WooCommerce Affiliates
YITH WooCommerce Affiliates is a powerful referral system plugin that helps store owners create and manage affiliate networks directly within WooCommerce. Affiliates can sign up, receive unique referral links, and earn commissions on every sale generated. Integration with YITH Points and Rewards allows affiliates to earn loyalty points as an additional incentive alongside monetary commissions. Ideal for businesses wanting to leverage organic growth via customer advocacy, this plugin tracks referrals, supports tiered commissions, and automates payouts, helping scale affiliate campaigns without leaving your WooCommerce dashboard.
Features:
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Affiliate registration, approval workflows, and dashboard
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Custom commission rates per affiliate, product, or order value
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Payout options include manual, PayPal, or other automated gateways
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Detailed tracking and reporting of clicks, referrals, conversions
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Synchronization with YITH Points and Rewards for bonus points per referral, Coupon-based referrals, URL parameters, and affiliate tracking links
Pricing:
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Premium plugin around €79.99/year, updated regularly, and supported through YITH
This plugin suits merchants seeking to boost referral sales while integrating seamlessly with their loyalty and rewards ecosystem.
WooCommerce Points and Rewards (by WooCommerce)
WooCommerce Points and Rewards is the official loyalty extension from WooCommerce, designed to reward customers for purchases and actions such as leaving reviews or account registration. It is trusted by over 7,000 sites and provides deep integration into WooCommerce core functionality. With the ability to define points-per-dollar ratios and flexible redemption rates (for example, 100 points = $1 discount), it’s a straightforward yet powerful tool. Admins can oversee point balances, award points manually, and apply limits at the product, category, or cart level. As a verified WooCommerce extension, it ensures compatibility and support from the official WooCommerce team.
Features:
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Earn points based on purchase amount or actions
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Redeem points as discounts, with configurable maximums
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Manage customer balances and history logs
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Set per-product/category earning rules and redemption caps
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Customizable point labels and messaging on the storefront and checkout
Pricing:
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Annual license: $179/year (1 site), with discounted 2-year plans at around $286.40
This plugin is ideal if you value official support, simple setup, and straightforward point-to-discount loyalty mechanics.
Extend – Referral System for WooCommerce
Extend is a modern referral marketing platform tailored for WooCommerce. It enables stores to launch referral campaigns that reward both referrers and new customers with incentives like discounts or credits. The plugin offers fully managed workflows, referral tracking, fraud detection, and analytics through its cloud-based dashboard. Extend ensures scalability and reliability, making it suitable for businesses of all sizes. With its WooCommerce integration, setting up referral campaigns is intuitive, promoting repeat business and acquisition with minimal setup.
Features:
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Double-sided referral reward: Referrer and friend both earn incentives
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Unique referral URLs and coupon codes for sharing
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Fraud prevention, analytics dashboard, and real-time performance tracking
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Automated email notifications to both referrer and referee
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Responsive widgets and landing pages for clear referral calls to action
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Cloud-hosted backend with hands-off campaign management
Pricing:
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Base plan starts around $79/month, scaling with referral volume (trial available)
Extend is a professional-grade option for merchants ready to invest in a WooCommerce Referral & Loyalty Programs Plugin that offers enterprise-level referral automation and analytics.
ReferralCandy for WooCommerce
ReferralCandy for WooCommerce is a user-friendly referral marketing plugin that bridges WooCommerce and ReferralCandy’s cloud service. Designed to motivate customers to recommend your store via email, social media, or custom links, the plugin automates reward delivery when referrals convert. It features a hosted onboarding system, flexible reward options, tracking analytics, and fraud protection capabilities. Retailers appreciate its ease-of-use and automatic reward fulfillment, making it a strong choice for straightforward referral campaigns.
Features:
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Double-sided rewards for referrer and referred friends
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Multiple reward types: fixed coupon, store credit, custom gift
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Customizable reward thresholds and referral terms
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Hosted sign-up flow and mobile-responsive referral pages
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Campaign tracking with conversion metrics and fraud alerts
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Integration with Google Analytics and a reporting dashboard
Pricing:
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ReferralCandy operates on a 5–10% commission per referred sale and a $30/month base fee
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A 30-day free trial is available to test its effectiveness
ReferralCandy is ideal for WooCommerce merchants seeking reliable referral automation, minimal setup, and transparent performance tracking without the need for technical overhead.
Gratisfaction – Loyalty & Referrals for WooCommerce
Gratisfaction is a comprehensive WooCommerce Referral & Loyalty Programs Plugin offering both loyalty and referral features. It enables sophisticated reward programs through points, referrals, subscriptions, and social engagement. Customers earn rewards via purchases, reviews, referrals, birthdays, and more. The plugin includes white-label widgets, mobile optimization, drag-and-drop email editor, and extensive customization options. Gratisfaction stands out for mobile optimization and highly visual, campaign-oriented reward automation.
Features:
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Points, referral rewards, birthday bonuses, and coupons
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Social sharing incentives (Facebook, Twitter, Instagram)
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Drag-and-drop email editor and white-label dashboard
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Gamification elements like spin-to-win wheels and scratch cards
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Segment-based campaigns and mobile-first widgets
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Fraud detection and conversion analytics
Pricing:
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Free Plan: includes basic points and referral features
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Starter Plan: $59/month for full features and email automation
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Advanced Plan: $299/month for advanced gamification and VIP support
Gratisfaction is ideal for WooCommerce stores aiming to combine loyalty and referral automation with visual gamification tools and visual marketing experiences.
Loyalty Points and Rewards for WooCommerce by Flycart
Flycart’s Loyalty Points and Rewards for WooCommerce is a user-friendly plugin that helps store owners create engaging reward systems to drive repeat purchases. It supports points accumulation for purchases, sharing, reviews, registration, referrals, and birthdays. The plugin also includes redemption vouchers, tier systems, and referral links, making it a complete WooCommerce Referral & Loyalty Programs Plugin. Flycart balances powerful features with ease of setup, including analytics, email notifications, and multi-currency support.
Features:
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Reward points for various customer actions
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Referral links are eligible for both the referrer and the referee
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Tiered reward programs with exclusive benefits
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Points-to-voucher redemption system
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Built-in analytics dashboard and email notification templates
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Multi-currency and WPML compatibility
Pricing:
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Regular License: $149 (one-time) for lifetime updates and 6-month support
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Extended Support is available for additional fees
Flycart’s plugin is ideal for mid-sized WooCommerce stores seeking robust loyalty systems with integrated referral features and clear analytics.
SUMO Rewards Points
SUMO Rewards Points is a popular WooCommerce Referral & Loyalty Programs Plugin offering a flexible points and rewards system. Customers earn points for purchases, referrals, reviews, registration, social sharing, and birthdays. Admins can configure points-to-currency conversion rates or voucher values, create bonus events, and apply points expiry rules. The plugin is user-friendly for both customers and store owners, offering a responsive interface and features such as social login and user dashboards.
Features:
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Customizable point rules for a wide range of actions
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Referral system with reward points for successful referrals
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Points-to-coupon conversion and partial redemption
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Expiry control, bonus points campaigns, and email notifications
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Integration with WooCommerce subscriptions, social logins
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Customer dashboards and leaderboard widgets
Pricing:
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Free version available in WordPress repository
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Premium bundle (with add-ons) starts at $119/year for support and updates
SUMO Rewards Points is ideal for stores seeking a loyalty and referral plugin with a strong balance of simplicity, flexibility, and essential functionality.
AutomateWoo + Refer A Friend Add-on
The AutomateWoo + Refer A Friend combo is a powerful integration within the WooCommerce ecosystem. AutomateWoo provides robust marketing automation workflows, while the Refer A Friend add-on adds referral tracking and reward issuance to the mix. Campaigns can trigger when a new user registers or makes a referred purchase. The system seamlessly generates referral links, monitors conversion behavior, and applies discounts automatically. This makes it one of the few WooCommerce Referral & Loyalty Programs Plugin options ideal for merchants seeking custom workflows and deep automation within their existing WooCommerce environment.
Features:
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Automatically generate referral links and coupons
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Multi-step automation: email, SMS, more
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Track referred signups, purchases, and order status
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Flexible triggers and rules (e.g., spend threshold, first purchase)
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Built-in scheduling, A/B testing, and reporting
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Full integration with other AutomateWoo workflows
Pricing:
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AutomateWoo core plugin starts at $99/year
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Refer A Friend add-on costs $39/year
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Bundle pricing or WooCommerce subscription may apply
This solution suits tech-savvy store owners who want a comprehensive and automated WooCommerce Referral & Loyalty Programs Plugin with flexible workflows and deep customization.
myCred Loyalty Program
The myCred Loyalty Program is a modular point management system for WordPress that integrates with WooCommerce, offering flexibility for both loyalty and referral use cases. Store owners can award or deduct points for virtually any action—purchases, referrals, reviews, event attendance, and more. Points are redeemable in multiple ways, including as coupons, discounts, or store credit. Referral features are added via optional add-ons, enabling customers to invite a friend via email or link. As an all-encompassing WooCommerce Referral & Loyalty Programs Plugin, myCred delivers adaptability with content-based rewards and transparent administrative control.
Features:
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Multi-action point earning (purchase, share, registration)
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Redemption via coupons, discounts, or store credit
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Referral add-on for friend referrals and rewards
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Modular add-ons: badges, ranks, multilevel, etc.
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Hooks, shortcodes, and developer APIs
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Built-in logs, expiry rules, and notifications
Pricing:
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The core plugin is free
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Referrals and other add-ons range from $29–$59 each annually
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Lifetime bundles available for $249+
myCred is ideal for custom implementations by developers or advanced store owners searching for a scalable, modular Referral & Loyalty Programs Plugin for WooCommerce.
TeraWallet – WooCommerce Wallet & Cashback
TeraWallet provides a comprehensive wallet system and cashback rewards for WooCommerce stores. Customers can load funds into their wallet or receive cashback on orders and referrals. The plugin supports prepaid purchase systems and enables store credit distribution through manual top-ups, coupons, or refunds. Referral-based rewards can also be configured by enabling cashback triggers when a referred user completes a purchase. Its robust feature set makes it a standout WooCommerce Referral & Loyalty Programs Plugin with strong financial tracking and customer convenience.
Features:
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Store wallet with manual top-up and automatic credits
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Cashback on purchase, referral, and registration
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Partial/full payment via wallet balance
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Easy refund and withdrawal management
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Email notifications, logs, and expiry settings
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Compatible with subscriptions, multi-currency, and tier rewards
Pricing:
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Free core version available
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Pro version costs $69/year, inclusive of add-ons and priority support
TeraWallet is ideal for seamlessly integrating cashback incentive systems and referral rewards into your WooCommerce store’s checkout flow.
Bravo – WooCommerce Loyalty Points
Bravo – WooCommerce Loyalty Points empowers store owners to create a points system with referral incentives, social actions, and purchase rewards. Customers earn points that can be redeemed at checkout, shared via referral, or granted for activities like signing up, sharing products, or writing reviews. The plugin provides widgets, shortcodes, and a responsive frontend dashboard. As a self-contained loyalty plugin, Bravo is a flexible and affordable WooCommerce Referral & Loyalty Programs Plugin suitable for stores seeking a clean UI and fast deployment.
Features:
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Points for purchases, referrals, sharing, and signups
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Referral links with reward issuance
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Redeemable points at checkout
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Widgets for displaying point balance and history
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Configurable rules: expiry, minimum spend, role-based rates
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Dashboard analytics and admin settings
Pricing:
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Basic version: $49/year for standard features
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Pro version: $99/year for enhanced analytics, multi-currency, and coupon integration
Bravo is a practical choice for stores that need a balanced, user-friendly Referral & Loyalty Programs Plugin with essential features and clear redemption workflows.
Choosing the Right Plugin for Your E-commerce Store
In a competitive eCommerce environment, retaining loyal customers and organically acquiring new ones is more critical than ever. That’s exactly where a well-structured WooCommerce Referral & Loyalty Programs Plugin proves to be an essential tool in your growth strategy. Whether you operate a niche store or manage a high-volume global business, these plugins allow you to reward recurring customers, incentivize brand advocates, and create a consistent loop of engagement, referrals, and sales.
From powerful plugins like YITH WooCommerce Points and Rewards and WooCommerce Points and Rewards that handle complex loyalty mechanics, to streamlined solutions like ReferralCandy and Extend that specialize in automated referral tracking, there’s a solution for every business model. Hybrid options such as Gratisfaction, SUMO Rewards Points, and myCred offer flexibility for stores that want to combine both approaches effectively.
When selecting your plugin, remember to align it with your business goals, budget, and customer behavior. Consider the types of incentives your audience values most—discounts, cashback, points, or exclusive tiers. The right WooCommerce Referral & Loyalty Programs Plugin won’t just enhance customer satisfaction—it will help build a community around your brand, reduce churn, and elevate your revenue potential over time.
With the right tools in place, customer loyalty and word-of-mouth marketing can become your most profitable assets.
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