Updated: January 27, 2026
How to Set Up an Unsubscribe Link in WooCommerce (2026 Complete Guide)
If you send marketing emails from WooCommerce, you must provide a clear way for users to opt out. This guide explains how to set up an unsubscribe link in WooCommerce, which emails need it, and the best tools to manage compliance in 2026.
You will learn how unsubscribe links work, the difference between transactional and promotional emails, and how to set up clean opt-out flows without hurting customer trust.
Quick Picks (Top 3 Options)
- Email marketing platforms (Mailchimp/Klaviyo) – Best for compliance and automation.
- WooCommerce email customization plugins – Best for simple control inside WordPress.
- Custom footer links in templates – Best for small shops with minimal email volume.
Do You Need an Unsubscribe Link in WooCommerce?
- Marketing emails: Yes, always required.
- Transactional emails: Usually not required, but still good practice to offer preferences.
- EU/UK compliance: GDPR and similar rules require clear opt-out options for promotional emails.
When in doubt, include an unsubscribe link for any promotional or newsletter-style email.
Method 1: Use an Email Marketing Platform (Recommended)
The easiest and safest option is to send marketing emails through a dedicated platform like Mailchimp, Klaviyo, or Brevo. These platforms automatically insert unsubscribe links, manage suppression lists, and keep you compliant.
Why this works best
- Automatic compliance with opt-out rules
- Clean unsubscribe management
- Analytics and segmentation built-in
Method 2: Add Unsubscribe Links in WooCommerce Email Templates
If you send promotional emails directly from WooCommerce or via plugins, you can add a custom unsubscribe link in the email footer.
Steps
- Go to WooCommerce → Settings → Emails.
- Open the email template you want to edit.
- Add an unsubscribe link in the footer or body.
- Save changes and test with a real email.
Note: You will still need a system to store opt-out preferences so people are actually removed from future campaigns.
Method 3: Use WooCommerce Email Customizer Plugins
Email customizer plugins let you add buttons, links, and templates visually without coding. You can include an unsubscribe link in the footer and style it to match your brand.
- Pros: Easy editing, no code required
- Cons: Still needs opt-out logic behind the link
Method 4: Build a Preference Center
Instead of only offering a full unsubscribe, you can create a preference center page where users manage subscriptions. This is especially useful for WooCommerce stores with segmented emails.
- Allow users to opt out of promotions but keep order updates.
- Reduce complete unsubscribes by giving more control.
Comparison Table
| Method | Best For | Strengths | Limitations |
|---|---|---|---|
| Email marketing platform | Most stores | Full compliance + automation | Monthly cost |
| WooCommerce template edits | Small stores | Simple footer link | No automated suppression |
| Email customizer plugin | Brand consistency | Visual editing | Needs opt-out logic |
How to Choose the Right Setup
- If you send newsletters: Use Mailchimp, Klaviyo, or Brevo.
- If you send only occasional promos: Add a custom footer link in WooCommerce templates.
- If you want full compliance + branding: Use a platform and a preference center.
Best Practices for Unsubscribe Links
- Keep the unsubscribe link visible and easy to find.
- Do not hide it in tiny text.
- Confirm the opt-out instantly.
- Offer a preference center if you send multiple email types.
FAQs
Do transactional WooCommerce emails need an unsubscribe link?
Usually no, but if you mix promotional content into transactional emails, you should include one.
Can I add an unsubscribe link without a platform?
You can add a link manually, but you must also track opt-outs or you risk compliance issues.
What laws require unsubscribe links?
Most email regulations like CAN-SPAM and GDPR require easy opt-out for promotional emails.
Is it okay to include a preference center instead of full unsubscribe?
You should always allow full unsubscribe, but a preference center can reduce churn.
How fast do I need to process opt-out requests?
Most regulations require prompt processing, typically within a few days.
What if I use a CRM?
Many CRMs handle unsubscribes automatically, but confirm they sync with WooCommerce.
Conclusion
Setting up an unsubscribe link in WooCommerce is not just compliance, it is trust. Use a proper email platform whenever possible, or add manual links with preference management. A clean opt-out process keeps your email reputation strong and your customers confident in your brand.
