When it comes to growing your eCommerce business sustainably, leveraging WooCommerce Referral & Loyalty Programs Plugins can be a game-changer in 2025. These plugins not only reward existing customers for their loyalty but also encourage them to refer friends and family, ultimately increasing your store’s reach and revenue. As customer acquisition costs continue to rise, investing in a robust referral and loyalty strategy can set your WooCommerce store apart from competitors.
12 Best WooCommerce Referral & Loyalty Programs Plugins
With a sea of options available, choosing the right plugin that aligns with your business goals can feel overwhelming. To make it easier for you, we’ve researched and curated a list of the top Referral & Loyalty Programs Plugins for WooCommerce that are dominating the market in 2025. Each plugin offers unique features, integrations, and pricing structures to suit different business sizes and models.
1. YITH WooCommerce Points and Rewards
Leading the pack, YITH WooCommerce Points and Rewards remains the most trusted loyalty solution for WooCommerce store owners in 2025. What sets YITH apart is its extensive customisation options. You can assign reward points for specific actions like purchases, reviews, and signups. These points can then be redeemed for discounts, encouraging repeat purchases.
YITH also offers flexible expiration settings, tiers for different customer levels, and seamless integration with other YITH plugins. The interface is intuitive, making it accessible even to store owners without technical expertise. Plus, YITH is regularly updated, ensuring compatibility with the latest WooCommerce versions.
2. WooCommerce Points and Rewards
As an official plugin developed by WooCommerce, WooCommerce Points and Rewards ensures seamless integration and reliable performance for your store in 2025. This plugin enables store owners to reward customers with points for various actions like making purchases, signing up, or leaving reviews.
These accumulated points can then be redeemed for discounts at checkout, encouraging repeat purchases. While it doesn’t include a built-in referral program, its points-based system can be creatively leveraged for customer engagement. Being a native WooCommerce tool, it guarantees regular updates and strong compatibility with other extensions.
3. Gratisfaction – Loyalty, Rewards, Referrals & Gamification
Gratisfaction has become a household name among WooCommerce users seeking a multi-feature loyalty program. In 2025, it continues to evolve, offering not only rewards and referrals but also gamification features like contests and spin-the-wheel promotions.
The plugin is ideal for brands that want to drive engagement beyond just sales. It supports email marketing integrations, allowing you to automate reward notifications and reminders. Gratisfaction’s gamified experience encourages customers to keep coming back for more.
4. Loyalty Points and Rewards for WooCommerce by MakeWebBetter
MakeWebBetter has refined its plugin with performance and user experience in mind. This plugin focuses on reward transparency—users always know how many points they’ve earned and how to redeem them.
The referral module is equally effective, letting users invite friends via email or social media. Once a friend makes a purchase, both the referrer and the referred customer get points. In 2025, MakeWebBetter has added support for tier-based loyalty levels and automated email triggers to boost retention.
5. ReferralCandy for WooCommerce
ReferralCandy remains a top-tier tool for brands serious about their referral programs. What makes it stand out in the list of Referral & Loyalty Programs Plugins for WooCommerce is its data-driven approach. With detailed analytics and fraud prevention features, you can fine-tune your campaign for maximum ROI.
It integrates effortlessly with WooCommerce and popular marketing tools like Mailchimp, Klaviyo, and Google Analytics. While it doesn’t offer points-based rewards, its monetary or product-based incentives are highly customizable and effective.
6. Growave – Loyalty and Rewards, Wishlist + Reviews
Growave goes beyond just a loyalty program. It’s an all-in-one marketing suite that combines referrals, rewards, wishlists, and product reviews. If you’re looking to streamline your plugins in 2025, Growave is a strong contender.
Its referral program rewards both the inviter and the invitee, and its loyalty features include point accumulation, VIP tiers, and expiry options. Growave’s integration with social media channels makes it easier for customers to refer friends directly through platforms like Facebook or Instagram.
7. WPLoyalty – Points, Rewards, and Referrals
WPLoyalty brings a straightforward yet effective system to reward loyal customers and encourage referrals. The plugin allows store owners to set up multiple earning rules, such as for first-time purchases, birthdays, or social shares.
What’s new in 2025 is its advanced customer segmentation feature. You can now create loyalty campaigns targeting specific user groups, enhancing personalisation and conversion. Its lightweight design ensures fast loading, even during high traffic.
8. LoyaltyLion for WooCommerce
LoyaltyLion offers enterprise-level features suited for growing brands. It combines powerful loyalty mechanics with real-time analytics. From earning points through purchases to social media engagement, the plugin allows you to design a complete loyalty experience.
Its referral program is particularly versatile, supporting multi-channel referrals with deep tracking. LoyaltyLion’s tight integration with CRM systems and email platforms makes it ideal for brands that are scaling their operations.
9. Points and Rewards for WooCommerce by WP Swings
Formerly known under the MakeWebBetter umbrella, WP Swings has continued to polish this plugin to meet modern standards. In 2025, it boasts a cleaner UI, more intuitive point management, and flexible redemption options.
The referral mechanism works through coupon generation, making it easy for users to share codes with friends. Once used, both users benefit. With built-in analytics and WooCommerce hooks, it’s a well-rounded solution.
10. Advanced Coupons – Loyalty Program Add-On
Advanced Coupons has built a solid reputation for extending WooCommerce’s default coupon system. Its loyalty program add-on introduces a point-based rewards system that works in tandem with coupon-based discounts.
This hybrid approach makes it a popular choice among WooCommerce stores that want the flexibility of coupons with the consistency of a loyalty program. It includes robust rule-setting for point accrual and redemption, and integrates nicely with marketing campaigns.
11. Beans – Loyalty and Referral Program
Beans is known for its beautiful UI and seamless customer experience. In 2025, it continues to attract WooCommerce users thanks to its visually engaging dashboard and customisable campaigns.
With Beans, customers earn points not just for shopping, but also for referring others, celebrating birthdays, or writing reviews. You can tailor your referral incentives based on product categories or cart value. Beans also supports multilingual and multi-currency setups—perfect for international stores.
12. SUMO Reward Points
SUMO Reward Points has long been a reliable plugin in the WooCommerce ecosystem. It provides a comprehensive system for loyalty and referrals with deep customisation settings. The 2025 update includes mobile-optimised dashboards and more triggers for earning points.
Its strength lies in automation: users can redeem points for discounts without leaving the checkout process. For referrals, the plugin supports both link-based and coupon-based incentives. The user-friendly reporting dashboard helps you stay on top of your campaigns.
Choosing the Right Plugin
Selecting the right WooCommerce Referral & Loyalty Programs Plugins depends on your specific business goals. If you want full control and compatibility, YITH or WooCommerce’s official plugin might be your best bet. If you’re after multi-functional tools, Growave or Gratisfaction offer great versatility.
The key is to consider your store size, customer base, and how you plan to engage users over time. A successful loyalty and referral program isn’t just about handing out points—it’s about building lasting relationships.
By incorporating the right Referral & Loyalty Programs Plugins for WooCommerce, you’re investing in your brand’s long-term success. As we move through 2025, these tools will become even more integral to customer retention and e-commerce growth.
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