In today’s rapidly evolving e-commerce landscape, cart abandonment remains one of the biggest challenges for store owners. Studies show that nearly 70% of online shoppers leave their carts without completing the purchase, leading to significant revenue loss. Thankfully, the solution doesn’t always mean reinventing the wheel. With the right WooCommerce Remarketing & Cart Abandonment Plugins, you can significantly recover lost sales and boost customer retention.
These powerful tools not only help remind customers about their forgotten carts but also offer personalized incentives like discounts and follow-up emails to entice them back. Moreover, they provide valuable insights into customer behavior, allowing you to optimize your marketing strategies and create a seamless shopping experience that encourages completion of purchases. By integrating these plugins into your WooCommerce store, you can turn abandoned carts into opportunities for increased conversions and long-term customer loyalty.
Why You Need WooCommerce Remarketing & Cart Abandonment Plugins
Every time a customer adds products to their cart and exits your site without completing the purchase, that’s a lost opportunity. Studies consistently show that cart abandonment rates hover around 70%. That’s where WooCommerce Remarketing & Cart Abandonment Plugins come in.
These tools help automate remarketing strategies like sending abandoned cart emails, offering discount codes, or even using push notifications and retargeting ads. Instead of letting customers slip away, you stay top-of-mind and give them a nudge to complete the sale.
In 2025, automation and personalisation are more important than ever. Customers expect relevant communication, and these plugins deliver just that.
12 Best WooCommerce Remarketing & Cart Abandonment Plugins
These plugins allow store owners to track user behaviour, send timely reminders, and re-engage potential buyers—all without being pushy.
Whether you’re running a small online shop or managing a large WooCommerce store, these tools are designed to help you reconnect with visitors and close more sales.
1. YITH WooCommerce Recover Abandoned Cart
Leading the list is YITH WooCommerce Recover Abandoned Cart. It’s a feature-rich plugin trusted by thousands of WooCommerce store owners for good reason. YITH is known for delivering high-quality WooCommerce extensions, and this one is no exception.
Once installed, YITH lets you monitor abandoned carts and create automated email campaigns to recover them. You can personalise messages, add coupons, and even schedule follow-ups based on user behaviour. The reporting features are detailed, making it easy to measure your recovery rate and adjust campaigns accordingly.
2. Abandoned Cart Recovery for WooCommerce by WooCommerce
Direct from the creators of WooCommerce, Abandoned Cart Recovery offers tight integration and dependable performance. As you might expect, the plugin blends effortlessly into your existing WooCommerce setup and adheres to best practices for WordPress development.
This plugin tracks when a user adds items to their cart and then leaves without checking out. If the customer is logged in or provides an email at checkout, it automatically sends follow-up emails to re-engage them.
3. Retainful
Retainful is a dynamic tool that offers much more than just abandoned cart recovery. It’s an all-in-one remarketing solution that includes next-order coupons, email marketing automation, and even referral campaigns.
The user interface is intuitive, and setting up your first abandoned cart workflow takes only a few minutes. You can design email sequences, monitor open rates, and tweak messaging for better performance. It even supports real-time cart recovery notifications.
With built-in analytics and seamless WooCommerce integration, Retainful is a powerful plugin for those who want to implement a comprehensive remarketing strategy.
4. CartFlows
CartFlows is well-known for optimising sales funnels, but its cart abandonment features are equally impressive. This plugin allows you to create high-converting checkout flows and follow up with users who don’t complete their purchase.
While it’s more of a funnel builder than a pure abandonment tool, CartFlows gives you the ability to design and test detailed post-checkout workflows. Combine this with their dynamic retargeting emails, and you have a strong recovery mechanism.
5. ShopMagic Abandoned Carts
ShopMagic is an excellent option if you’re looking for a lightweight but effective solution. This plugin integrates with your WooCommerce store and automates follow-up emails for abandoned carts without a steep learning curve.
It uses event-based triggers to send reminders and lets you personalise emails using dynamic customer and order data. You can also use it for broader marketing automation, like thanking customers after a purchase or requesting reviews.
6. CartBounty
When it comes to collecting cart data and acting on it quickly, CartBounty stands out. It captures both logged-in and guest user carts, ensuring no potential lead slips through the cracks.
You can send recovery emails, set delay times, and track performance metrics. The plugin supports integrations with services like Mailchimp and ActiveCampaign, which is a big plus for those running broader email campaigns. Its dashboard is clean, with real-time tracking and clear stats to help you optimise campaigns effectively.
7. WooCommerce Cart Abandonment Recovery by CartFlows
Another strong contender is WooCommerce Cart Abandonment Recovery, developed by the creators of CartFlows. It focuses solely on remarketing and is built for ease of use.
Once installed, the plugin begins capturing abandoned cart details automatically. It comes with ready-made email templates and detailed analytics. You can schedule when emails go out and even A/B test different versions for better results. It’s a lightweight plugin but delivers robust performance for WooCommerce stores of all sizes.
8. Omnisend for WooCommerce
If you’re looking for an email marketing solution that also handles cart abandonment, Omnisend is a fantastic choice. It goes beyond simple follow-up emails by supporting SMS, push notifications, and audience segmentation.
You can design beautiful, responsive email templates using their drag-and-drop builder. The automation features allow for complex customer journeys, perfect for stores aiming to scale their remarketing efforts. Though not WooCommerce-specific, Omnisend integrates smoothly and is especially valuable for omnichannel remarketing.
9. MailPoet
MailPoet offers native WooCommerce integration and is excellent for stores that want to manage all their email marketing in one place. With built-in templates for abandoned carts, newsletters, and product updates, it’s a versatile tool.
You can automate reminders, personalise content using customer data, and track how each email performs. MailPoet runs directly from your WordPress dashboard, which makes it convenient for store owners who prefer not to rely on third-party platforms.
10. Metorik Engage
Metorik Engage is a premium solution that combines analytics with marketing automation. Designed for WooCommerce, it provides detailed insights into customer behaviour and allows you to build targeted campaigns accordingly.
Its abandoned cart recovery tools let you send personalised emails based on a wide range of criteria—like time since last visit, cart value, and more. The interface is sleek and built with usability in mind.
11. Tidio Chat with Abandoned Cart Bot
Tidio is primarily a live chat solution, but its abandoned cart bot deserves a mention. It tracks users who abandon carts and automatically initiates chat messages or sends emails encouraging them to complete the purchase.
It’s an innovative way to combine real-time support with automation. For stores that value customer interaction and want to reduce cart abandonment, Tidio offers a unique angle. The plugin is also mobile-friendly and integrates with email and Messenger.
12. WooCommerce Recover Abandoned Cart by FantasticPlugins
Closing our list is WooCommerce Recover Abandoned Cart by FantasticPlugins. It offers detailed cart tracking and flexible automation rules. Emails can be customised and scheduled at multiple intervals, helping you reach customers at the right time.
The plugin supports both registered and guest users and provides analytics on open rates and recovery rates. It’s reliable and well-supported, making it a good choice for WooCommerce store owners in 2025.
Choosing the Right Remarketing & Cart Abandonment Plugins for WooCommerce
Not all plugins offer the same features, so it’s essential to align your choice with your store’s needs. Consider factors like ease of use, integration with other tools, customisation options, and, of course, cost.
Some plugins, like YITH and WooCommerce’s own Abandoned Cart Recovery, are ideal for those who want seamless integration with minimal setup. Others like Retainful or Omnisend are perfect for more comprehensive, multi-channel remarketing strategies.
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