Every time a shopper adds a product to their cart but leaves without checking out, your WooCommerce store loses potential revenue. This is not just a small leak—it’s a major issue. Global cart abandonment rates consistently hover around 70%, meaning the majority of interested customers simply walk away before completing their purchase. That’s where a WooCommerce Remarketing & Cart Abandonment Plugin becomes essential.
These plugins are designed to intelligently track user behavior, identify abandoned carts in real time, and automatically trigger recovery actions—like follow-up emails, exit-intent popups, or even personalized discount offers. Some advanced tools integrate with email marketing platforms, SMS, push notifications, or CRM systems to create multi-channel remarketing workflows. The goal? To bring those lost customers back to complete their purchase and build long-term loyalty in the process.
Whether you run a small online boutique or a large international store, choosing the right cart recovery solution can dramatically improve your bottom line. In this detailed guide, we’ll explain what these plugins are, why they matter, how they work, the various types available, and the benefits they offer. You’ll also discover 12 of the best WooCommerce Remarketing & Cart Abandonment Plugins to consider in 2025.
Why You Need WooCommerce Remarketing & Cart Abandonment Plugins
Cart abandonment is one of the biggest challenges in eCommerce—affecting nearly 7 out of every 10 transactions. Without a recovery strategy, that’s a massive amount of lost revenue. This is where a WooCommerce Remarketing & Cart Abandonment Plugin plays a critical role. These plugins give you the power to reach back out to shoppers at just the right moment, offering a reminder, incentive, or simply a nudge to complete their purchase.
More than just email tools, many plugins now support multi-channel messaging: from email to SMS, Facebook retargeting, and browser push notifications. You can personalize follow-ups with cart details, coupon codes, and customer names to make the message feel tailored, not automated.
Another major benefit is data. These plugins offer deep analytics that help you understand why users abandon their carts, what messaging works best, and how much revenue you’re recovering over time. You also gain insights into peak abandonment times, device behavior, and click-through rates.
In short, a WooCommerce Remarketing & Cart Abandonment Plugin helps you plug revenue leaks, build smarter remarketing campaigns, and keep your brand top-of-mind for customers who almost bought—but didn’t.
How WooCommerce Cart Abandonment Plugins Work
A WooCommerce Remarketing & Cart Abandonment Plugin functions as an automated recovery system that activates when a customer adds items to their cart but doesn’t complete checkout. Here’s how it typically works in practice:
First, the plugin is installed and activated via your WordPress admin dashboard. You’ll define the “abandonment window”—usually between 10 to 60 minutes of inactivity. Next, you configure the plugin to capture user data using pop-ups, on-exit overlays, or by capturing details during checkout. Even anonymous users can sometimes be tracked via cookies or session-based identifiers.
Once a cart is marked as abandoned, the plugin triggers a predefined series of remarketing messages. These are usually time-delayed (e.g., 1 hour later, 24 hours later) and can include dynamic content like product images, item names, cart value, and coupon codes. Some plugins also integrate with marketing tools to sync customer behavior across platforms.
Advanced plugins allow A/B testing, multi-language support, cart-rescue links, and built-in analytics to monitor performance. The final step is optimization—review recovery reports, test content variations, and refine timing and message frequency to improve success rates.
This hands-off approach makes WooCommerce Remarketing & Cart Abandonment Plugins vital for recovering missed revenue and improving conversion paths.
Types of WooCommerce Remarketing & Cart Abandonment Plugins
The functionality of a WooCommerce Remarketing & Cart Abandonment Plugin can vary depending on your store’s needs. Broadly, there are five main types, each offering a specific approach to cart recovery and user re-engagement.
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Email-Only Recovery Plugins: These plugins specialize in sending follow-up emails after cart abandonment. They typically include templates, timed automation, and sometimes discount code integrations. Best for stores that rely heavily on email marketing.
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Popup + Email Plugins: These tools combine pop-up capture with email outreach. Pop-ups are triggered on exit intent or time delay, prompting users to enter their email before leaving. Ideal for acquiring contact info before users bounce.
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Multi-Channel Funnels: These are advanced remarketing systems that use email, SMS, push notifications, and even WhatsApp to re-engage users. They support flow builders and audience segmentation—perfect for large stores with omnichannel needs.
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Analytics-First Tools: These plugins prioritize data collection and reporting. You’ll get detailed dashboards showing abandonment rates, revenue recovered, click rates, and more. Useful for optimization-focused marketers.
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CRM/Platform Integrations: Some plugins integrate with CRMs like HubSpot, Salesforce, or Klaviyo, allowing you to sync cart activity and launch automated remarketing sequences from your primary tools.
12 Best WooCommerce Remarketing & Cart Abandonment Plugins
These plugins allow store owners to track user behaviour, send timely reminders, and re-engage potential buyers—all without being pushy.
Whether you’re running a small online shop or managing a large WooCommerce store, these tools are designed to help you reconnect with visitors and close more sales.
1. YITH WooCommerce Recover Abandoned Cart
YITH WooCommerce Recover Abandoned Cart is a powerful and flexible plugin developed by YITH, one of the most trusted names in WooCommerce plugin development. This plugin enables online store owners to automatically track abandoned carts and send personalized recovery emails to bring users back and complete their purchases. Whether your visitors are logged-in users or guests, this plugin captures cart details efficiently and automates timely follow-ups. It’s ideal for store owners who want to reduce cart abandonment and improve conversion rates with minimal manual intervention.
Features:
- Detects both guest and registered user carts
- Automatically sends customizable recovery emails
- Supports email templates with dynamic content
- Allows the admin to include discount codes in emails
- Detailed reports on recovered carts and conversions
- Compatible with multilingual stores and major WooCommerce themes
Pricing:
- Free version available with basic functionality
- Premium version starts at €79.99/year for one site, including advanced features, reporting, and priority support
This plugin is highly recommended for those seeking a reliable WooCommerce Remarketing & Cart Abandonment Plugin with smart automation and flexible customization options.
2. Abandoned Cart Recovery for WooCommerce
Abandoned Cart Recovery for WooCommerce is an official WooCommerce extension built specifically to help store owners reduce cart abandonment through automated reminders. The plugin tracks when a customer leaves the checkout process and triggers email reminders based on customizable rules. It also provides tools to recover revenue using personalized emails, discount incentives, and recovery links. With seamless WooCommerce integration, it ensures your store’s branding and functionality remain consistent across the recovery funnel.
Features:
- Real-time tracking of abandoned carts
- Sends automated recovery emails using WooCommerce mailer
- Includes pre-built email templates and coupon support
- Log cart data for reporting and performance analysis
- Option to track guest users and logged-in customers
- Built-in analytics for conversion tracking
Pricing:
- This is a premium plugin priced at $129/year for a single site license
- Includes 1 year of updates and support from WooCommerce
For store owners looking for a reliable, official WooCommerce Remarketing & Cart Abandonment Plugin, this tool offers robust functionality, strong support, and tight integration with the WooCommerce ecosystem.
3. Retainful
Retainful is an all-in-one WooCommerce Remarketing & Cart Abandonment Plugin designed for ecommerce brands seeking automated email campaigns, dynamic coupons, and in-depth recovery analytics. Trusted by over 16,000 merchants, it captures both registered and guest user carts using pop-ups or checkout capture. Store owners can automate sequences, design emails with a drag-and-drop builder, and include one-click recovery links, making it easy to convert abandoned carts into revenue.
Features:
- Unlimited abandoned cart reminders
- Drag‑and‑drop email & popup templates
- Dynamic coupon generation
- Sign-up forms to capture leads
- Segmentation and automation workflows
- Analytics and revenue insights dashboards
- Integrates with Mailchimp, ActiveCampaign, Klaviyo, Zapier and more
Pricing:
- Free Plan: up to 300 contacts, includes basic recovery & popups
- Starter Plan: $19/month for up to 2,000 contacts
- Growth Plan: $49/month includes advanced workflows and smart sending
- Pro Plan: $199/month with full marketing automation suite
Retainful separates itself by offering email capture, coupon recovery, and email lifecycle automation all within one comprehensive WooCommerce Remarketing & Cart Abandonment Plugin—ideal for stores scaling their marketing efforts.
4. CartBounty – Save and Recover Abandoned Carts
CartBounty is a developer-friendly WooCommerce Remarketing & Cart Abandonment Plugin offering real-time cart monitoring, exit-intent pop-ups, and automated recovery emails. It tracks cart activity from the moment a product is added and converts anonymous sessions into recoverable carts once email or login is captured. Results can be exported and integrated via webhooks or SMS tools.
Features:
- Real-time cart tracking from item add
- GDPR-compliant data handling
- Exit-intent pop-up for early email capture
- Automated email campaigns with unique cart links
- Coupon generation and SMS/email/webhook integrations (Pro)
- Advanced filtering by product, country, or device
- Exportable cart data and analytics
Pricing:
- Free Version: core email automation and capture
- Pro License: starting at €92/year for a single site
- Pro Plus: €276/year multi-site support
- Agency License: €1295 perpetual, multiple domains
CartBounty’s strength lies in its developer-friendly API and layered workflow options, making it a powerful and scalable choice for online merchants using a WooCommerce Remarketing & Cart Abandonment Plugin to recover lost carts efficiently.
5. Cart Lift
Cart Lift is a streamlined and effective WooCommerce Remarketing & Cart Abandonment Plugin that combines exit-intent pop-ups with follow-up email recovery sequences. The plugin detects user behavior like rapid mouse movement toward the close button or a period of inactivity, triggering an optimized modal to capture emails before abandonment. Once the email is collected, a series of reminder emails are sent automatically to encourage customers to complete purchases they’ve left behind, using incentives or messaging tailored to their cart contents.
Features:
- Exit-intent and time-delayed pop-ups to capture emails
- Automated series of recovery emails
- Option to include coupon codes and dynamic content
- The admin dashboard shows open and click performance
- Notices to exclude specific user roles or products
- GDPR-compliant and analytics-ready
Pricing:
- Free Version: includes basic pop-ups and email recovery
- Pro Version: starts around $127.49/year for advanced segmentation, enhanced analytics, and priority support
Cart Lift works well for stores implementing a WooCommerce Remarketing & Cart Abandonment Plugin, offering both proactive capture and reactive recovery tools to drive revenue.
6. CartPulse (by weDevs)
CartPulse is a robust official extension from weDevs, designed specifically as a professional WooCommerce Remarketing & Cart Abandonment Plugin. It seamlessly tracks carts, captures email IDs of shoppers — including guests — and sends scheduled reminder emails to reconvert abandoned carts. Its emphasis on analytics and segmentation makes it ideal for marketing-focused stores aiming to turn lost carts into conversions.
Features:
- Time-scheduled reminder emails (e.g., 1 hour, 24 hrs)
- Combine multiple recovery emails into campaigns
- Auto-generate recovery coupons
- Detailed reporting and conversion analytics
- Exclusion of orders by user role—like admins/staff
- Compatible with WooCommerce’s native email system
Pricing:
- Premium Plugin: priced at $99/year for a single site license, includes one year of updates and support
- Currently, no free version is offered, but demo testing is available
CartPulse is best suited for businesses seeking a clean, integrated, and analytics-driven approach to cart recovery using a WooCommerce Remarketing & Cart Abandonment Plugin.
ShopMagic Abandoned Carts
ShopMagic Abandoned Carts is a dedicated add-on to the popular ShopMagic automation platform, designed specifically for WooCommerce users looking to recover abandoned carts using automated workflows. As a WooCommerce Remarketing & Cart Abandonment Plugin, it enables store owners to craft customized email sequences triggered by cart abandonment events. Its easy-to-use interface allows for segmentation, dynamic content, and time delays, making it a smart solution for small to medium-sized stores aiming to recover lost sales.
Features:
- Triggered emails when a cart is abandoned
- Ready-made email templates for quick setup
- Supports dynamic content like product names, images, and prices
- Email scheduling (e.g., send 1 hour, 1 day later)
- Detailed activity log of abandoned carts and recovered revenue
- Seamless integration with other ShopMagic marketing tools
Pricing:
- The free version includes basic cart recovery automation
- Pro version (ShopMagic Pro Bundle) starts at $69/year, which includes advanced email actions, delays, and additional WooCommerce event triggers
ShopMagic Abandoned Carts is ideal for store owners who want a modular and extendable WooCommerce Remarketing & Cart Abandonment Plugin that can grow alongside their marketing needs.
8. CartFlows – WooCommerce Cart Abandonment Recovery
CartFlows Cart Abandonment Recovery is an extension of the popular conversion-focused funnel builder. Designed as a comprehensive WooCommerce Remarketing & Cart Abandonment Plugin, it effortlessly integrates with CartFlows to create abandoned cart emails, pop-ups, and funnel-based messaging. With A/B testing, dynamic coupon integration, and intuitive design tools, it equips merchants to rebuild lost sales with full analytics and funnel-tracking capabilities.
Features:
- Email reminders triggered by abandonment
- Funnel-level tracking and optimization
- A/B testing for email subject lines and timing
- Coupon auto-generation and auto-apply
- Seamless integration with CartFlows’ checkout and funnel pages
Pricing:
- Included as part of CartFlows Pro, which starts at $299/year
- Email recovery features are also available via CartFlows’ add-ons
Ideal for WooCommerce sellers already using CartFlows, this plugin enhances your funnel with remarketing automation rooted in abandonment triggers.
9. Omnisend for WooCommerce
Omnisend is a powerful, multi-channel marketing automation platform tailored for WooCommerce. As a remarketing and cart abandonment powerhouse, it enables store owners to deploy sophisticated email sequences, SMS alerts, and web push notifications based on cart behavior. With prebuilt workflows, segmentation options, and personalized messaging—including product images and discount codes—it helps convert visitors into buyers efficiently.
Features:
- Multi-step, multi-channel cart abandonment automation
- Drag-and-drop email and SMS sequence builder
- Segmentation for automatic targeting based on customer activity
- Dynamic coupon codes, product images, and abandoned cart details
- Analytics, A/B testing, and conversion tracking
Pricing:
- Free tier includes basic email and automation features
- Paid plans begin at $16/month, scaling with contact count
Omnisend is ideal for online businesses seeking a robust WooCommerce Remarketing & Cart Abandonment Plugin with email, SMS, and push notification capability.
10. MailPoet
MailPoet is an all-in-one email marketing and remarketing solution built within WordPress. As a WooCommerce extension, it sends fully automated abandoned-cart emails, complete with product details and discount codes generated from the store. Designed to work seamlessly within the WordPress dashboard, it enables merchants to manage workflows, subscriber lists, and newsletters without leaving their admin backend.
Features:
- Abandoned-cart email campaigns with product display
- Custom coupon codes are automatically inserted
- Built-in analytics for opens, clicks, and conversions
- Editor with templates and drag-and-drop tools
- Automatic list segmentation based on cart behavior
Pricing:
- Free for lists up to 1,000 subscribers
- Paid packages unlock higher subscriber caps and premium support
If you want a fully integrated email marketing solution as your WooCommerce Remarketing & Cart Abandonment Plugin, MailPoet offers simplicity, automation, and robust reporting—all within WordPress.
11. Metorik Engage
Metorik Engage is part of the powerful Metorik analytics platform built for WooCommerce. It offers deeply customizable abandoned-cart campaigns, advanced segmentation, and user behavior insights. Store managers can use the integrated email builder to send targeted follow-ups, monitor open and recovery rates, and automatically pull cart data into marketing flows, supporting informed optimization and retention strategies.
Features:
- Custom abandoned-cart sequences with timing controls
- Advanced segmentation (products in cart, geolocation, tags)
- Analytics-rich dashboard analyzing revenue recovered
- Email builder with dynamic content inclusion
- Integrates data across WooCommerce and Metorik dashboards
Pricing:
- Standard plan starts at $29/month with analytics
- Add Engage features for an additional $9/month
For stores seeking a data-driven WooCommerce Remarketing & Cart Abandonment Plugin, Metorik offers powerful insights and automation to reduce abandonment and maximize revenue.
12. JuicerCart Cart Recovery
JuicerCart provides a lightweight but effective WooCommerce Remarketing & Cart Abandonment Plugin focused on simplicity and functionality. It sends automated emails to cart abandoners with product summaries and optional coupons. Built with a user-friendly interface, it’s ideal for store owners looking for an uncomplicated solution without overwhelming customization.
Features:
- Timed cart recovery emails
- Optional discount codes
- Simple setup and minimal interface
- Basic analytics (open, click, recovery rates)
Pricing:
- Free version available for single-site use
- Premium version adds coupon logic and extended analytics, pricing at $59/year
JuicerCart is the ideal starting point for WooCommerce stores wanting essential cart recovery features with no complexity or cost barriers.
Making the Most of WooCommerce Remarketing & Cart Abandonment Plugins
Every store owner knows the sting of lost sales—when a potential customer loads their cart with products and then disappears without a trace. But what many don’t realize is that cart abandonment isn’t the end of the story. With the right WooCommerce Remarketing & Cart Abandonment Plugin, it becomes a second chance. A well-timed email, a friendly reminder, or a small incentive can gently nudge your customer back and turn hesitation into a completed transaction.
The plugins we explored aren’t just tools—they’re silent sales assistants, working around the clock to bring back shoppers who almost said yes. Whether you run a small boutique or a global store, recovering even a fraction of abandoned carts can significantly boost your bottom line.
Your next conversion might already be waiting—just one email away.
Choose a plugin that aligns with your strategy, offers the automation you need, and integrates seamlessly with your existing stack. Whether it’s YITH, WooCommerce’s own solution, or a multi-channel platform like Omnisend, investing in the right WooCommerce Remarketing & Cart Abandonment Plugin means turning lost opportunities into lasting relationships—and ultimately, into revenue.
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