In 2025, customer loyalty isn’t just a nice-to-have—it’s essential to staying competitive in eCommerce. With increasing advertising costs and customer acquisition getting harder, smart WooCommerce store owners are turning to points and rewards plugins to drive repeat purchases and increase lifetime value. These tools let you reward customers for actions like signing up, buying products, leaving reviews, or referring friends—all while keeping them engaged with your brand.
But not all loyalty plugins are built the same. Some are great for simple reward systems, while others offer complex rule-building, referral integrations, or point expiration systems. Whether you’re running a small niche store or a multi-category WooCommerce site, there’s a plugin that fits your strategy.
Let’s walk through the 5 best WooCommerce points and rewards plugins, breaking down what each one does best, who should use it, and what to look out for.
1. YITH WooCommerce Points and Rewards
Best For: Store owners who want a reliable, fully-featured loyalty system backed by a well-established WordPress brand.
YITH has built a reputation for solid WooCommerce extensions, and their Points and Rewards plugin is no exception. It allows you to assign points based on user purchases, behaviors, and even offer extra rewards during specific promotions or categories. It’s highly customizable, integrates well with other YITH tools, and offers detailed point management options.
Pros:
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Powerful rule-setting for earning and redeeming points
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Works well with variable products and different user roles
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Built-in promotional tools to boost engagement
Cons:
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The learning curve is a bit steep for beginners
Pricing: Free version available with limited features; premium version starts at €129.99/year.
Recommendation: Ideal for mid-to-large stores that want a loyalty system as sophisticated as their product catalog.
2. WooCommerce Points and Rewards (by WooCommerce.com)
Best For: Merchants who want native WooCommerce integration and simple but effective point-based incentives.
This official WooCommerce extension offers a streamlined experience for awarding points for purchases and letting users redeem them for discounts. You won’t get the bells and whistles, but you’ll enjoy rock-solid integration and a clean admin UI.
Pros:
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Seamless compatibility with WooCommerce
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Simple to configure and manage
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Includes point expiration settings
Cons:
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Limited flexibility compared to third-party plugins
Pricing: Paid only, $129/year at WooCommerce.com.
Recommendation: Best for store owners who prefer native tools and don’t need advanced gamification features.
3. myCred for WooCommerce
Best For: Developers and advanced users who want deep gamification and reward systems beyond basic points.
myCred is a full-featured points management system that supports WooCommerce through add-ons. You can reward customers for purchases, logins, comments, and just about any other behavior. Its modular architecture makes it great for stores looking to create a rich user engagement system that extends beyond just WooCommerce.
Pros:
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Extremely flexible and developer-friendly
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Supports badges, ranks, and other gamified elements
Cons:
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Requires some configuration to get started with WooCommerce
Pricing: Free core plugin; WooCommerce add-ons start around $49+.
Recommendation: Great for gamification-heavy stores or WordPress communities using BuddyPress or LearnDash.
4. Gratisfaction – Loyalty, Referral, and Rewards Program
Best For: Store owners looking for an all-in-one loyalty, referral, and giveaway platform.
Gratisfaction is more than just a points plugin—it’s a full customer retention suite. You can create loyalty programs, referral campaigns, and even run viral contests from one dashboard. It’s perfect for fast-growing stores that need more than just points to incentivize engagement.
Pros:
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Combines loyalty, referrals, and giveaways
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Offers automation for email follow-ups and reward notifications
Cons:
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Feature set may feel bloated if you just need basic rewards
Pricing: Free for basic features; paid plans start at $19/month.
Recommendation: Perfect for scaling eCommerce brands that want to run holistic loyalty programs without installing multiple tools.
5. SUMO Rewards Points
Best For: Store owners who want a comprehensive and affordable loyalty system that covers all bases.
SUMO is one of the most robust WooCommerce rewards plugins in terms of functionality. From simple point systems to complex referral-based rewards and tiered loyalty programs, it handles nearly everything. It’s not the most intuitive tool, but if you want a bang-for-your-buck solution, this is worth considering.
Pros:
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Supports both cart-level and product-level rewards
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Works with subscriptions and recurring payments
Cons:
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Interface could be more beginner-friendly
Pricing: One-time purchase of $49 on CodeCanyon.
Recommendation: Excellent for budget-conscious store owners who still want a rich feature set.
Which WooCommerce Rewards Plugin Is Right for You?
The right points and rewards plugin depends on your business goals and technical comfort. If you want the most polished and scalable solution, YITH leads the pack with advanced customization and promotional tools. For those who like to keep things native and straightforward, WooCommerce Points and Rewards fits naturally into your store. If you’re ready to explore gamification or community integration, myCred opens up an entirely different world.
At the end of the day, loyalty programs work best when they align with your brand, audience, and product experience. Choose the tool that gives you just enough power—without overwhelming your workflow.
Need help setting it all up or want to integrate a loyalty system into your WordPress site? Reach out to our team at Wbcom Designs—we specialize in custom WooCommerce plugin integrations and development tailored to your business.
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