Gift cards are no longer just seasonal sales boosters—they’ve become a consistent revenue stream for eCommerce businesses year-round. From holiday gifts to last-minute purchases and corporate incentives, digital gift cards offer convenience to customers and guaranteed revenue to store owners. For WooCommerce stores, integrating gift card functionality can significantly enhance user experience, increase sales, and improve customer retention.
This is where WooCommerce Gift Card Plugins come in. These plugins allow merchants to create, sell, and manage digital or printable gift cards directly from their WordPress-powered stores. With features like customizable gift card templates, email delivery, balance tracking, and expiration settings, store owners gain the flexibility to automate and personalize the gifting process. More importantly, gift cards introduce pre-paid credit into your store, increasing the likelihood of upsells and customer loyalty.
In this guide, we’ll break down the what, why, and how of using WooCommerce gift card plugins, then explore the five best plugins available in 2025. Each option will be reviewed with detailed features, pros and cons, pricing, and ideal use cases to help you choose the most effective tool for your online store.
Why Use WooCommerce Gift Card Plugins Instead of Third-Party Services or Manual Solutions?
Integrating gift card functionality directly into your WooCommerce store provides far more control, efficiency, and scalability than relying on external systems or custom coding. Here’s a breakdown of the key advantages of using dedicated WooCommerce Gift Card Plugins:
1. Full WooCommerce Integration
These plugins work seamlessly within your existing WooCommerce setup. From product creation to order tracking and coupon application, everything stays within your WordPress dashboard—no need to manage multiple tools or platforms.
2. Instant Delivery and Automation
WooCommerce Gift Card Plugins automate the entire process—from generating the gift card code to emailing the recipient. Manual systems or email templates can’t match this level of speed or accuracy, especially during high-volume events like holidays.
3. Customizable Options
Unlike rigid third-party gift card platforms, these plugins often let you:
- Offer variable gift card amounts
- Design custom card templates
- Set usage rules (e.g., minimum purchase, product restrictions)
- Enable scheduling or recurring gifting
This level of personalization is essential for brand consistency and customer satisfaction.
4. Revenue and Marketing Boost
Selling gift cards through WooCommerce ensures the funds stay within your ecosystem. You can promote gift cards during campaigns, offer them as rewards, or use them in email marketing funnels to re-engage customers.
5. Cost Efficiency
Many third-party services take a percentage cut or charge monthly fees. WooCommerce plugins typically involve a one-time or annual cost, making them more economical for growing stores.
6. Better Control Over Expiry and Refunds
When managing gift cards internally, you can decide how long they’re valid, whether they can be used partially, and how to handle returns, without third-party limitations.
In short, WooCommerce Gift Card Plugins offer the ideal mix of automation, customization, and control—something manual methods and off-site services simply cannot match.
What Are WooCommerce Gift Card Plugins and How Do They Work?
WooCommerce Gift Card Plugins are specialized tools that allow online store owners to create and manage digital (and sometimes physical) gift cards directly within their WooCommerce system. These plugins integrate seamlessly with your store’s existing checkout, order, and user management workflows.
Here’s how they work:
Core Functionality:
- Gift Card Product Type: The plugin typically adds a new product type labeled “Gift Card” or “Voucher,” which can be purchased just like any regular product.
- Custom Amounts or Fixed Denominations: Store owners can offer fixed-value gift cards (e.g., $25, $50, $100) or allow customers to enter a custom amount within a set range.
- Digital Delivery: Most plugins support automatic email delivery of gift card codes to recipients, including personalized messages and scheduled send dates.
- Redemption via Checkout: Recipients can enter their gift card code during checkout, and the system deducts the balance accordingly.
- Tracking and Management: Admins can view gift card usage, expiration dates, and remaining balances from the WooCommerce dashboard.
Additional Features Include:
- Pre-designed or customizable gift card templates
- Multi-language and multi-currency support
- Expiry dates, usage restrictions, and partial redemption options
- Integration with physical POS or barcode systems (in some plugins)
These plugins transform WooCommerce stores into robust gift card platforms, giving businesses a powerful tool for promotions, gifting, refunds, or customer rewards—all without relying on third-party systems.
Types of WooCommerce Gift Card Plugins and Their Use Cases
All WooCommerce Gift Card Plugins aim to enhance sales and improve customer experience, but they vary in functionality, complexity, and business suitability. Here are the most common types and the scenarios where they excel:
1. Basic Gift Card Plugins
These offer standard features like creating a gift card product, assigning preset or custom values, and email delivery. Ideal for small to mid-size stores that need to offer gift cards without advanced marketing or branding needs.
- Best For: New or budget-conscious stores
- Use Case: A niche fashion retailer wants to offer simple digital gift cards during holiday sales.
2. Advanced/Customizable Gift Card Plugins
These plugins come with features like personalized card designs, scheduled deliveries, partial redemption, expiration rules, and even integration with loyalty programs.
- Best For: Mid to large eCommerce businesses
- Use Case: A luxury beauty brand wants to let customers design gift cards and schedule delivery for birthdays or events.
3. Physical and Printable Gift Card Plugins
Support for creating printable PDFs or managing physical gift cards via barcodes and POS integrations. Some plugins also allow store pickup or postal delivery options.
- Best For: Businesses with both online and physical retail locations
- Use Case: A home goods store offering both digital and physical gift cards for online and in-store use.
4. Multilingual and Multicurrency-Compatible Plugins
These plugins support multilingual content and currency conversion, making them ideal for stores serving a global audience.
- Best For: International WooCommerce stores
- Use Case: A global electronics brand with multiple regional websites selling gift cards in local currencies.
5. Marketing-Enhanced Gift Card Plugins
These include campaign-ready features like discount rules, free gift cards on certain purchases, or bundling gift cards with other promotions.
- Best For: Stores focused on conversion optimization and upsells
- Use Case: A subscription box company offering bonus gift cards to increase average order value.
By understanding the different plugin types and matching them with your specific goals, you can ensure that your WooCommerce gift card system is both scalable and aligned with customer expectations.
Steps to Set Up WooCommerce Gift Card Plugins Effectively
Setting up a WooCommerce Gift Card Plugin doesn’t require advanced technical knowledge, but a structured approach helps ensure it runs smoothly and serves your sales goals. Here’s a step-by-step guide for a clean, efficient setup:
Step 1: Choose the Right Plugin
- Evaluate your store’s needs: digital only, physical + digital, multilingual, etc.
- Select a plugin that aligns with your required features, budget, and support preferences.
- Recommended options include:
- YITH WooCommerce Gift Cards (advanced features)
- Gift Cards for WooCommerce by WP Swings (flexible pricing and usability)
- PW WooCommerce Gift Cards (simple yet powerful)
Step 2: Install and Activate the Plugin
- Navigate to your WordPress dashboard → Plugins → Add New
- Upload the plugin (if it’s premium) or search and install from the WordPress repository
- Activate the plugin and verify compatibility with your WooCommerce version
Step 3: Configure Basic Settings
- Go to the plugin’s settings panel under WooCommerce → Settings → Gift Cards
- Define default card values, expiration rules, custom messages, and email templates
- Enable options like scheduled delivery, tax rules, and usage limits if available
Step 4: Create Gift Card Products
- Go to Products → Add New
- Choose “Gift Card” or “Voucher” as the product type (as added by the plugin)
- Set price options—fixed values, ranges, or customer-defined amounts
- Upload card images or enable user-uploaded graphics (if supported)
Step 5: Customize Email Templates and UI
- Adjust the design and content of the gift card email
- Add shortcodes for customer name, personal message, and gift card value
- Customize “Add to Cart” and “Send as Gift” button labels for clarity
Step 6: Test the Entire Flow
- Perform test purchases using sandbox payment gateways
- Confirm that gift card emails are sent, redeemed properly, and show up in the order data
- Try both guest and logged-in user flows to ensure universal functionality
Step 7: Promote Gift Cards Across the Store
- Create a dedicated menu item or landing page
- Feature gift cards in banners, popups, or product carousels
- Include gift card links in post-purchase emails, newsletters, and exit-intent campaigns
Setting up your WooCommerce Gift Card Plugin correctly ensures a smooth experience for both the store admin and customers, and opens up opportunities for higher AOV, better loyalty, and a strong gifting strategy.
Best WooCommerce Gift Card Plugins In Detail for your eCommerce
1. YITH WooCommerce Gift Cards
YITH WooCommerce Gift Cards is one of the most comprehensive and flexible solutions for implementing a gift card system in a WooCommerce store. Developed by YITH, a well-known name in the WooCommerce ecosystem, this plugin supports digital and printable gift cards, advanced customization, and seamless automation.
Key Features:
- Predefined and Custom Amounts: Create fixed denominations (e.g., $25, $50) or allow users to input their own value.
- Scheduled Delivery: Customers can pick a future date for the card to be sent automatically via email.
- Personalized Messaging: Add sender/recipient names and custom messages.
- Customizable Templates: Multiple email and gift card layouts available, or upload your own branded design.
- PDF Printable Gift Cards: Recipients can receive a downloadable, printable PDF version.
- Usage Tracking: Admins can monitor each gift card’s usage, balance, and expiry in real-time.
Pros:
- Offers both digital and printable options
- Highly customizable for design and delivery logic
- Supports WooCommerce shortcodes, multi-language, and multi-currency
Cons:
- Some essential features, like scheduling and PDF generation, are Pro-only
- Slight learning curve for beginners
Pricing:
- Free version available on WordPress.org
- Premium starts at €129.99/year (single site license)
Ideal For:
Medium to large eCommerce businesses that need advanced control over gift card creation, delivery, and redemption workflows.
2. Gift Cards for WooCommerce (By WooCommerce.com)
Gift Cards for WooCommerce is the official plugin developed by WooCommerce, ensuring tight integration with core functionalities and high stability. Designed for simplicity and performance, this plugin is best suited for stores that want a native gift card solution with reliable support and performance.
Key Features:
- Flexible Card Values: Let customers select from predefined options or enter custom values.
- Email Delivery: Automatically delivers gift card codes via email with optional personal message fields.
- Balance Tracking: Users can redeem cards partially and track the remaining balance.
- Admin Management Tools: Manage issued cards, re-send, adjust balances, and set expiry dates.
- Multisite and Multicurrency Compatible: Ideal for large operations running on WooCommerce Multisite.
Pros:
- Built and supported by WooCommerce—no third-party dependency
- Clean user interface and simple admin dashboard
- Reliable performance under high-traffic environments
Cons:
- No support for physical or printable gift cards
- Fewer front-end customization options compared to competitors
Pricing:
- $99/year for a single site license (no free version)
Ideal For:
Stores seeking a lightweight, secure, and officially supported gift card plugin that’s fully compatible with other WooCommerce extensions.
3. PW WooCommerce Gift Cards
PW WooCommerce Gift Cards is a well-optimized and user-friendly plugin that brings enterprise-level gift card functionality to WooCommerce without unnecessary complexity. With both free and premium versions, it’s a top choice for stores that need a scalable solution with strong customization features.
Key Features:
- Frontend Purchase Form: Allows buyers to choose the recipient email, gift card value, and delivery message.
- Automatic Delivery: Sends gift cards instantly or allows for scheduled delivery via email.
- Balance Management: Customers can check remaining balances through a built-in shortcode.
- Multiple Gift Card Products: Create various gift card types for different campaigns or audiences.
- Custom Email Template and Styling: Modify the gift card appearance to match your store’s branding.
Pros:
- Excellent balance between ease of use and feature depth
- Fast and lightweight plugin with no performance lag
- The free version includes core functionalities
Cons:
- Scheduling and delivery customization are available only in the Pro version
- No support for PDF or physical gift cards
Pricing:
- Free version on WordPress.org
- Pro starts at $59 for a single site license (lifetime updates, no recurring fee)
Ideal For:
Mid-size stores seeking a reliable, well-maintained gift card solution with essential features and minimal bloat.
4. Gift Up! for WooCommerce
Gift Up! is a cloud-based gift card solution that integrates with WooCommerce using an embeddable module. Unlike native plugins, it handles processing and card management off-site but displays seamlessly within your store.
Key Features:
- Fully Hosted Gift Card Checkout: No hosting or plugin maintenance required
- Customizable Templates: Extensive design tools for email and card layouts
- Supports Multiple Currencies: Perfect for international stores
- Reporting Dashboard: Centralized admin portal for managing gift card sales, redemptions, and performance
- Embeddable Widgets: Add card purchase options anywhere using shortcodes or HTML snippets
Pros:
- External hosting reduces load on your WooCommerce site
- Quick setup with professional UI/UX
- Ideal for digital and physical gift card use cases
Cons:
- Requires a Gift Up! account
- Charges a 3.49% transaction fee on all gift card sales (unless upgraded to a paid plan)
Pricing:
- No monthly fee for basic plan (3.49% fee per sale)
- Premium plans start at $39/month (zero transaction fees)
Ideal For:
Businesses looking for a plug-and-play gift card service without worrying about site resources, especially those with international or multi-currency demands.
5. WebToffee WooCommerce Gift Cards
WebToffee WooCommerce Gift Cards is a flexible plugin that allows you to issue both digital and physical gift cards with ease. With full control over card formats, delivery options, and admin workflows, it’s suitable for a range of eCommerce use cases.
Key Features:
- Supports Multiple Gift Card Types: Email, print, and custom codes
- Custom Templates: Select from built-in templates or upload your own designs
- Set Expiration & Minimum Limits: Enforce business rules on card usage
- Bulk Generation: Generate and distribute gift cards in bulk for promotions or offline campaigns
- Customer Dashboard: Let users view gift card history and balances
Pros:
- Highly customizable with granular control over card behavior
- Excellent documentation and support
- Suitable for physical retail integration
Cons:
- UI is more technical than beginner-friendly
- Best features are only in the premium version
Pricing:
- Premium version starts at $69/year
- No free version available currently
Ideal For:
Stores needing full-featured gift card options for online and offline use, including B2B promotions and in-store pickup capabilities.
Advantages of Using WooCommerce Gift Card Plugins
Implementing a gift card system in your store is not just about offering another product—it’s a strategic move to increase revenue, improve customer loyalty, and expand your store’s reach. Here’s how WooCommerce Gift Card Plugins deliver practical advantages for both store owners and customers:
1. Guaranteed Revenue Upfront
Gift cards are prepaid, meaning you get revenue at the point of purchase even before a product is shipped. This improves cash flow and reduces refund risks.
2. Boosts Conversion and Order Value
Customers using gift cards tend to spend more than the card’s value. For instance, a $50 card recipient might end up spending $70–$100 during checkout, especially if you configure upsell triggers.
3. Attracts New Customers
Gift cards are typically purchased by one person and redeemed by another. This effectively turns your existing customers into brand ambassadors, bringing in new users at no additional acquisition cost.
4. Flexible Promotion Tool
You can use gift cards as part of:
- Holiday promotions (e.g., “Buy $100, get $10 free gift card”)
- Loyalty rewards
- Incentives for product reviews or referrals
- Refunds or store credits for returned items
This adaptability makes gift cards a multifunctional asset in your marketing toolbox.
5. Minimizes Cart Abandonment
By offering gift cards on the store as default options, especially during checkout or exit-intent popups, you provide an alternative for indecisive buyers who might not know what to gift.
6. Enhances User Experience
With email delivery, personal messages, custom values, and scheduling options, WooCommerce Gift Card Plugins provide a user-friendly, professional gifting process that builds customer trust and satisfaction.
7. Reduces Return Rates
Recipients who redeem gift cards are less likely to return products, as they are choosing items they genuinely want, unlike traditional gift-giving, where sizes, colors, or preferences may miss the mark.
With these benefits in place, WooCommerce Gift Card Plugins serve as a reliable tool to drive both short-term sales and long-term business growth.
Comparison Table: WooCommerce Gift Card Plugins at a Glance
| Plugin Name | Delivery Type | Custom Amounts | PDF/Printable | Scheduling | Price (Starting) | Best For |
|---|---|---|---|---|---|---|
| YITH WooCommerce Gift Cards | Email, PDF | ✅ | ✅ | ✅ | €129.99/year | Advanced control and customization |
| Gift Cards for WooCommerce | Email only | ✅ | ❌ | ❌ | $99/year | Simplicity and official WooCommerce |
| PW WooCommerce Gift Cards | ✅ | ❌ | ✅ (Pro) | $59 (one-time) | Balanced features with ease of use | |
| Gift Up! for WooCommerce | Email, physical | ✅ | ✅ | ✅ | 3.49%/sale (Free) | External hosting and fast deployment |
| WebToffee WooCommerce Gift Cards | Email, printable, manual | ✅ | ✅ | ✅ | $69/year | Stores needing offline & bulk options |
Which WooCommerce Gift Card Plugin Should You Choose?
Choosing the right plugin depends on your store’s structure, customer base, and operational goals. If you’re looking for deep customization and branding, YITH WooCommerce Gift Cards is a powerful solution. If you prefer a clean, reliable plugin from the official developers, Gift Cards for WooCommerce is ideal.
For those seeking a cost-effective yet capable option, PW WooCommerce Gift Cards is hard to beat. On the other hand, if ease of setup and third-party hosting appeal to you, Gift Up! can work wonders. And for those managing bulk gift cards or operating both online and offline, WebToffee’s solution delivers robust functionality.
Ultimately, any of these WooCommerce Gift Card Plugins can help streamline digital gifting, increase revenue, and enhance customer loyalty—just be sure to match your choice with your business model.
Interesting Read:
WooCommerce Cart Abandonment Plugins
WooCommerce Referral & Loyalty Programs Plugins
WooCommerce PDF Invoice Plugins
