Upselling is one of the most effective revenue-boosting strategies in digital commerce. It allows online store owners to increase the average order value by offering complementary, upgraded, or premium products to shoppers during or after the purchase process. In a competitive landscape where acquiring new customers is often more costly than retaining existing ones, optimizing every transaction becomes critical.
For WooCommerce-powered stores, the implementation of upselling techniques is made easier through purpose-built plugins. These tools are specifically developed to help merchants present personalized offers across the sales funnel—on product pages, in the cart, during checkout, or even after the purchase is complete. WooCommerce Upsell Plugins automate and optimize these interactions, removing guesswork while enhancing customer experience.
This blog will walk you through the 10 best WooCommerce Upsell Plugins in 2025, providing a comprehensive overview of their features, benefits, pricing, and use cases. Along the way, you’ll also learn what upselling is, why it’s essential for WooCommerce stores, how these plugins work, and how to strategically implement them.
Whether you’re looking to boost sales without increasing ad spend or improve customer lifetime value, this guide offers rational insights to help you choose the right upselling solution.
Why Use WooCommerce Upsell Plugins?
Upselling is not just a tactic—it’s a strategic growth lever. For WooCommerce store owners, deploying WooCommerce Upsell Plugins offers measurable advantages in profitability, user engagement, and conversion optimization. Below are the main reasons why incorporating upsell tools is essential for any serious eCommerce operation.
1. Increases Average Order Value (AOV)
The primary benefit of upselling is boosting the total amount a customer spends in a single transaction. By offering product upgrades or bundles, you influence buyers to opt for higher-value options, increasing your revenue per sale without raising your customer acquisition costs.
2. Improves Customer Lifetime Value (CLV)
Upselling doesn’t just benefit one transaction—it can also introduce buyers to product categories they may not have explored. This expanded engagement often translates into long-term brand loyalty and repeat purchases.
3. Enhances Shopping Experience
Smart upsell offers can help shoppers make better purchasing decisions. For example, suggesting a better-quality product with more features helps customers feel more confident in their purchase, thus reducing buyer’s remorse and returns.
4. Automates Revenue Optimization
WooCommerce Upsell Plugins work in the background using predefined rules. Once set up, these plugins continuously test and present offers based on customer behavior, reducing manual effort while optimizing for conversions.
5. Integrates Easily with WooCommerce
Most upsell plugins are designed to plug directly into your WooCommerce system. This makes it easy to manage upsell campaigns without complex setup or compatibility concerns, even when using other WooCommerce extensions.
6. Supports Behavioral Targeting
Advanced upsell plugins let you personalize offers based on cart contents, user activity, and even order history. This data-driven targeting improves relevancy and significantly boosts conversion rates.
What Are WooCommerce Upsell Plugins?
WooCommerce Upsell Plugins are tools designed to promote additional products or upgraded versions of a product to customers during various stages of their purchase journey. These plugins integrate directly with WooCommerce and use dynamic logic to display targeted product suggestions, with the aim of increasing the overall order value.
Unlike simple product recommendations, upsell offers are typically positioned as enhancements or logical add-ons. For example, if a customer adds a basic T-shirt to their cart, an upsell plugin might suggest a premium-quality version or offer a bundle that includes the T-shirt and accessories.
Key Functions of WooCommerce Upsell Plugins:
- Product Page Upselling: Show upgraded options or related bundles when users view individual products.
- Cart Page Offers: Suggest additional items before users proceed to checkout.
- Checkout Upsells: Provide last-minute incentives like add-ons or express shipping during the final step.
- Post-Purchase Upsells: Recommend future products immediately after order confirmation.
These plugins typically use rules such as purchase history, cart content, or product categories to generate upsell offers. Many also allow store owners to configure specific triggers, discounts, or display styles.
Differences Between Upselling and Cross-Selling:
- Upselling: Encourages customers to purchase a more expensive version of the same item or add more value (e.g., warranty or combo deal).
- Cross-Selling: Recommends complementary but different products (e.g., if buying a camera, suggest a memory card).
By using WooCommerce Upsell Plugins strategically, merchants can increase revenue per transaction while also delivering more value to customers through well-timed offers.
Key Features to Look for in WooCommerce Upsell Plugins
When selecting WooCommerce upsell plugins, it’s essential to look for features that align with your business needs. Here are a few must-have features:
- Customization options: The ability to control where and how upsell offers are displayed on your store (product pages, cart pages, etc.).
- One-click upsells: A feature that allows customers to accept or decline upsell offers with a single click during checkout or on the product page.
- Automated recommendations: Automated systems that suggest products based on the customer’s browsing behavior or purchase history.
- A/B testing: The ability to run split tests on upsell offers to see which ones convert the best.
- Integration with payment gateways: Easy integration with WooCommerce payment systems to ensure a smooth transaction process.
How Do WooCommerce Upsell Plugins Work?
WooCommerce Upsell Plugins operate by monitoring customer behavior, product selection, and cart activity to display strategic upgrade suggestions during the shopping journey. These suggestions are based on rules set by the store owner or dynamic algorithms designed to increase the likelihood of a higher-value purchase.
Here’s a breakdown of how they function step-by-step:
1. Trigger-Based Logic
Upsell plugins use conditions or “triggers” to display offers. These may include:
- A specific product was added to the cart
- Cart total crossing a threshold
- Product category selection
- Checkout initiation or order completion
For example, if a user adds a $25 T-shirt to their cart, a trigger may display a $35 premium T-shirt as an upsell.
2. Offer Presentation Placement
The offer can be shown at different points in the sales funnel:
- On the product page: Suggest an upgraded version before adding to the cart
- In the shopping cart: Offer a value bundle before proceeding
- During checkout: Display a one-click upsell for fast add-ons
- Post-purchase: Show recommended upgrades or related products on the thank-you page
3. User Interface Customization
Most plugins allow control over how the upsell offer is shown—popups, sliders, sidebars, inline blocks, or modal windows. This visual customization improves visibility without disrupting the buying flow.
4. Rule Management and A/B Testing
Many advanced plugins offer logic builders or conditions for:
- Product associations (A upsells to B)
- Customer tags or order history
- Seasonal or campaign-based upsell rules
Some tools also include built-in A/B testing to measure which upsell offer performs better.
5. Analytics and Reporting
Post-deployment, these plugins provide data on:
- Number of upsell views
- Upsell acceptance rates
- Upsell revenue contribution
- Conversion uplift from upsell offers
This feedback loop helps merchants refine campaigns and improve upsell performance over time.
Top 10 WooCommerce Upsell Plugins to Boost Your Sales
1. YITH WooCommerce Frequently Bought Together
YITH WooCommerce Frequently Bought Together is a strategic upsell plugin designed to replicate the successful Amazon-style “frequently bought together” functionality. Developed by YITH, this tool enables WooCommerce stores to create product bundles and display them effectively on product pages to increase cart value.
Key Features:
- Product Bundling: Show related products alongside the main item, encouraging customers to buy them as a group.
- Dynamic Suggestions: Auto-generate suggestions based on customer behavior or set manual combinations.
- Discount Offers: Apply fixed or percentage-based discounts on upsell bundles.
- Custom Display Options: Control layout, labels, positions, and styles to match your site’s design.
- Integration Ready: Compatible with YITH’s suite of WooCommerce extensions for broader marketing automation.
Pros:
- Increases AOV by showing logical add-ons
- Supports flexible discount rules
- Fully customizable bundle layout and appearance
Cons:
- Best features like dynamic bundles, are available only in the premium version
- May require styling tweaks to align with certain custom themes
Pricing:
- Free version with basic features available
- Premium version starts at €94.99/year (single site)
Best For:
Stores are aiming to drive upsell sales by bundling complementary items in an intelligent, visually appealing format.
2. One-Click Upsell Funnel for WooCommerce
One-Click Upsell Funnel for WooCommerce is a powerful plugin developed by WooCommerce.com to create high-converting post-purchase upsell funnels. It targets the moment after the purchase is made—when customer trust is at its peak—to present immediate, one-click upsell offers.
Key Features:
- Post-Purchase Offers: Display upsells after checkout, without requiring payment confirmation again.
- Funnel Builder: Create custom upsell/downsell sequences based on products, categories, or order value.
- One-Click Acceptance: No re-entering of payment info; customers just click to accept.
- Custom Thank You Pages: Enhance user experience and drive more conversions with tailored messages and offers.
- Analytics & Reporting: Track funnel performance, conversion rates, and average upsell value.
Pros:
- Targets the most profitable upsell moment—after the sale
- One-click action improves conversion rates dramatically
- Fully native WooCommerce integration
Cons:
- Requires use of supported payment gateways (e.g., Stripe) for one-click functionality
- Higher learning curve for funnel design if unfamiliar with upsell concepts
Pricing:
-
$79/year (no free version)
Best For:
Stores are looking to maximize revenue per customer through automated, high-converting upsell funnels immediately after checkout.
3. Cart Upsell for WooCommerce
Cart Upsell for WooCommerce is a lightweight and efficient plugin focused on offering relevant product suggestions directly in the cart. It lets you display upsell offers based on cart contents or specific cart values to increase the order size before the checkout process.
Key Features:
- Conditional Logic: Show upsell offers based on product type, quantity, or cart total.
- Inline Cart Display: Offers are displayed within the cart page layout without disrupting the user flow.
- Custom Messages: Tailor titles, CTAs, and promotional messages for each upsell.
- Product Filtering Rules: Include or exclude specific products or categories from being promoted.
- Mobile Responsive: Fully adaptive for mobile devices and tablet views.
Pros:
- Ideal for simple yet effective upselling in the cart
- Easy to configure, even for non-technical users
- Lightweight and performance-friendly
Cons:
- Limited design customization options
- No post-purchase or checkout upsell support
Pricing:
- $29/year for a single site license
- No free version available
Best For:
Stores that want to upsell strategically on the cart page without adding complex funnel-building functionality.
4. Upsell Order Bump Offer for WooCommerce by WP Swings
Upsell Order Bump Offer for WooCommerce enables you to add exclusive order bump offers during checkout. It’s designed to present last-minute, one-time deals that customers can add to their cart with a single click before finalizing their payment.
Key Features:
- One-Time Offers: Display special product offers right before checkout completion.
- Multiple Bump Blocks: Add multiple order bumps based on cart conditions or product triggers.
- Custom Styling: Modify background, borders, buttons, and more to align with your theme.
- Offer Scheduling: Activate or deactivate bump offers based on specific date ranges or campaigns.
- Performance Tracking: Built-in reporting for bump offer views, clicks, and conversions.
Pros:
- Seamless checkout integration with zero disruption
- Encourages impulse buying through urgency
- High customization flexibility for the offer presentation
Cons:
- Does not support post-purchase upselling
- Some advanced display options require CSS tweaks
Pricing:
- Free version with core features available
- Premium version starts at $69/year
Best For:
Merchants looking to increase checkout revenue through persuasive, time-sensitive bump offers directly on the checkout page.
5. Smart Offers by StoreApps
Smart Offers by StoreApps is a full-fledged WooCommerce upsell and cross-sell solution that supports dynamic targeting, offer scheduling, and funnel creation. It enables personalized upselling throughout the customer journey—from cart to post-purchase.
Key Features:
- Behavior-Based Offers: Target based on cart content, user role, product views, and more.
- Pre and Post-Purchase Offers: Present upsells before checkout and immediately after purchase.
- Dynamic Pricing & Discounts: Create exclusive offers with customizable pricing rules.
- Sequential Offers (Funnel): Build offer chains based on user responses.
- One-Click Acceptance: Integrated with payment gateways that support one-click actions.
Pros:
- All-in-one upsell and cross-sell automation
- Deep WooCommerce integration with a user-friendly interface
- Supports segmentation and personalization
Cons:
- Slightly higher cost compared to single-purpose plugins
- Learning curve for building complex funnels
Pricing:
- Starts at $89/year (1 site)
- No free version available
Best For:
WooCommerce stores that need a powerful and flexible system to run targeted upsell campaigns with advanced personalization and funnel control.
6. Booster for WooCommerce (Upsell Module)
Booster for WooCommerce is a modular plugin that includes an upsell feature among its 100+ tools for WooCommerce optimization. The upsell module lets you set related product recommendations on product and cart pages, based on categories, tags, or product IDs.
Key Features:
- Flexible Product Linking: Define upsells by product ID, category, or tag.
- Multiple Display Options: Place upsell offers on product pages, in cart, or at checkout.
- Lightweight Module Activation: Use only the upsell module without installing the entire suite.
- Translation Ready: Supports multilingual websites via WPML.
- Advanced Customization: Hooks and filters for developers to extend features.
Pros:
- Ideal if you’re already using other Booster modules
- Lightweight and doesn’t bloat WooCommerce
- One plugin handles multiple store functionalities
Cons:
- The interface is not beginner-friendly
- Lacks advanced upsell funnel logic or behavioral targeting
Pricing:
- Free version with limited upsell controls
- Paid plans start at $99.99/year for 1 site (includes all modules)
Best For:
Stores are looking for a basic upsell tool as part of a larger WooCommerce optimization suite.
7. Beeketing for WooCommerce
Beeketing for WooCommerce offers an AI-driven upselling and cross-selling suite. It includes tools like “Frequently Bought Together,” “Upsell Popups,” and personalized checkout offers. The plugin runs through an external SaaS platform and supports detailed analytics and automation.
Key Features:
- AI-Powered Recommendations: Learns from user behavior to suggest relevant products.
- Cart-Level Promotions: Offers bundle deals or discounts when specific thresholds are met.
- Exit-Intent Popups: Present offers before users abandon the cart or the page.
- Post-Purchase Offers: Add deals to thank-you pages or follow-up emails.
- Multichannel Integration: Supports email and Facebook Messenger promotions.
Pros:
- Data-driven recommendations increase conversion rate
- Useful for stores without dedicated marketing automation
- Good support for global stores
Cons:
- Depends on the external Beeketing platform
- Limited upsell customization within WooCommerce itself
Pricing:
- Free plan available with limited features
- Premium plans start at $19/month
Best For:
Merchants who prefer AI-based automation and are open to managing upsells via a connected SaaS dashboard.
8. Product Recommendations by WooCommerce
Product Recommendations by WooCommerce is a plugin developed by the official WooCommerce team to enable intelligent upselling and cross-selling across the store. It helps merchants deliver context-aware recommendations using powerful targeting and placement options.
Key Features:
- Rule-Based Product Blocks: Create upsell blocks that react to browsing history, cart items, or category views.
- Custom Placement: Show recommendations on product pages, cart, checkout, or custom hooks.
- Pre-Built Templates: Use ready-made strategies like “Recently Viewed,” “Frequently Bought Together,” or “Trending Items.”
- A/B Testing: Test different upsell strategies and measure which performs best.
- Native Integration: Seamlessly integrates with WooCommerce, themes, and extensions.
Pros:
- Highly flexible and customizable
- Deep WooCommerce ecosystem support
- Professional-level analytics and targeting
Cons:
- Requires setup time to configure strategies effectively
- No post-purchase upsell out-of-the-box
Pricing:
- $79/year
- No free version
Best For:
Store owners are looking for native, powerful recommendation features with rule-based logic and high configurability.
9. WooCommerce One Click Upsell Funnel Pro by WP Swings
This premium plugin focuses on creating seamless, post-purchase upsell funnels for WooCommerce. It presents targeted offers right after the order is placed, allowing customers to purchase additional items with just one click.
Key Features:
- Post-Checkout Offers: Show upsell products on a separate page after payment.
- One-Click Purchase: Integrated with major payment gateways for frictionless buying.
- Custom Funnels: Create multi-step funnels based on product or cart conditions.
- Conditional Logic: Show offers based on user roles, cart total, or shipping location.
- Analytics Dashboard: Monitor funnel conversions and upsell performance.
Pros:
- High-converting one-click post-sale upsell model
- Works with subscriptions and physical/digital goods
- Custom funnel builder included
Cons:
- Requires supported payment methods (Stripe, PayPal)
- Learning curve for first-time funnel setup
Pricing:
- $79/year (1 site)
- No free version
Best For:
Stores that want to capitalize on post-checkout upselling with automated, personalized funnels.
10. Upsell Plugin for WooCommerce by MakeWebBetter
This all-in-one plugin allows store owners to create and display upsell offers on product, cart, and checkout pages. It provides rule-based logic and a clean dashboard for managing multiple upsell campaigns with ease.
Key Features:
- Rule-Based Targeting: Create offers based on products, categories, or cart value.
- Time-Sensitive Offers: Add urgency with countdown timers and exclusive deals.
- Visual Customization: Control layout, button text, and upsell message design.
- Multilingual Support: Works with translation plugins for global stores.
- Pre-Checkout & Checkout Upsells: Display in key conversion zones.
Pros:
- Wide placement options (product, cart, checkout)
- Simple to use for beginners
- Good support and documentation
Cons:
- No post-purchase funnel capabilities
- Visual design options are limited in the free version
Pricing:
- Free version available
- Premium starts at $69/year
Best For:
Beginners who need an affordable, flexible upsell solution that works across multiple touchpoints.
Advantages of Using WooCommerce Upsell Plugins
Integrating a WooCommerce Upsell Plugin into your store is not just about offering more products—it’s about implementing a proven, structured approach to revenue optimization. Below are the key advantages these plugins deliver from both an operational and strategic standpoint:
1. Revenue Growth Without More Traffic
Unlike paid advertising or SEO strategies that aim to bring in more visitors, upselling increases income from your existing traffic. It improves return on investment (ROI) by maximizing each customer’s purchase value.
2. Higher Conversion Rate
Smart upsell plugins present offers that are contextually relevant. This increases the likelihood of the customer saying “yes,” which improves overall cart conversion rates. Plugins often include analytics that show which offers are converting best.
3. Reduced Cart Abandonment
Offering bundles or value deals can reduce hesitation and improve decision-making. For example, a “Buy 2, Get 1 at 50% Off” offer right before checkout gives shoppers a reason to complete the purchase quickly.
4. Improved Customer Experience
Plugins that are configured correctly help customers discover products that genuinely add value to their primary purchase. This can lead to higher satisfaction and lower return rates.
5. Automation and Scalability
Once rules are set up, upsell plugins automate everything—display logic, price rules, visual layout, and even A/B testing in some tools. This automation reduces the burden on store managers and supports scaling product offerings.
6. Personalization at Scale
Modern upsell plugins integrate with customer behavior data, order history, and preferences. This allows merchants to present more targeted and intelligent offers, leading to better outcomes than generic promotions.
7. Enhanced Campaign Flexibility
You can run different upsell campaigns for holidays, product launches, or specific categories without reconfiguring your core store. These time-based offers can be scheduled and removed automatically.
Comparison Table: Best WooCommerce Upsell Plugins
| Plugin Name | Starting Price | Free Version | Best For | Post-Purchase Upsell |
|---|---|---|---|---|
| YITH Frequently Bought Together | €94.99/year | Yes | Product bundling on product pages | No |
| One Click Upsell Funnel | $79/year | No | Checkout and post-purchase upsells | Yes |
| Cart Upsell for WooCommerce | $29/year | No | Cart page suggestions | No |
| Upsell Order Bump Offer | $69/year | Yes | One-click bump offers at checkout | No |
| Smart Offers by StoreApps | $89/year | No | Rule-based upsells and personalization | Yes |
| Booster for WooCommerce | $99.99/year | Yes | Lightweight upsell with other tools | No |
| Beeketing for WooCommerce | $19/month | Yes | AI-driven offers and automation | Yes |
| Product Recommendations (WooCommerce) | $79/year | No | Contextual suggestions by WooCommerce | No |
| One Click Upsell Funnel Pro | $79/year | No | Multi-step post-sale funnels | Yes |
| Upsell Plugin by MakeWebBetter | $69/year | Yes | Countdown and urgency-based upsells | No |
Choosing the Right WooCommerce Upsell Plugin for Your Store
Selecting the right WooCommerce Upsell Plugin depends on your store’s specific goals and customer journey. If you’re looking for pre-checkout upsells, YITH WooCommerce Frequently Bought Together and Cart Upsell for WooCommerce are solid options. For post-purchase strategies, One Click Upsell Funnel for WooCommerce and Smart Offers offer more advanced funneling and automation.
For store owners who want an all-in-one approach with behavioral targeting, Beeketing or Product Recommendations by WooCommerce can add smart, AI-driven upselling to your store. Meanwhile, plugins like Upsell Order Bump Offer focus on checkout-stage promotions to boost last-minute sales.
Always evaluate:
-
Where do you want to show upsells (product, cart, checkout, post-purchase)
-
Whether you need simple static offers or dynamic, behavior-based suggestions
-
Integration with your payment gateway for one-click functionality
Each plugin reviewed supports different strategies, so choose based on where you want to optimize your conversions and how much automation you prefer. The right upsell plugin doesn’t just increase revenue—it improves customer engagement and buying satisfaction without relying on more traffic.
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