Running a successful WooCommerce store in 2025 goes far beyond listing products and managing inventory. One of the most critical strategies for increasing sales and boosting customer engagement is offering targeted promotions and well-timed gifts. This is where WooCommerce Promotions & Gift Plugins come into play. These tools are essential for eCommerce business owners who aim to stand out in an increasingly competitive global market. Whether you’re aiming to offer buy-one-get-one deals, auto-add freebies to carts, create coupon codes, or launch time-limited sales, these plugins automate and streamline it all.
Promotions and gift offerings are not just about increasing cart value—they’re strategic tools to improve customer retention, incentivize first-time purchases, and even reduce cart abandonment. With the right plugin, you can define conditions, segment users, and personalize the shopping experience, all while keeping your store’s backend clean and manageable.
This blog explores the 12 best WooCommerce Promotions & Gift Plugins available in 2025. Each plugin review includes detailed insights about what the plugin does, how it works, pricing, features, and pros and cons. If you’re looking to enhance your promotional strategy or offer creative gift options, this curated list will provide you with the ideal starting point.
Why Should You Use Promotions & Gift Plugins in WooCommerce?
Implementing WooCommerce Promotions & Gift Plugins is a practical way to increase both customer engagement and store profitability. In today’s saturated eCommerce space, consumers are constantly comparing prices, benefits, and added value. Offering strategic promotions and gifts is an efficient way to influence buying behavior without undercutting your profit margins.
Promotions—like discounts, bundle offers, or coupon codes—give customers a reason to complete purchases they might otherwise abandon. Meanwhile, gifting strategies, such as adding a free product at checkout, help create perceived value. These plugins make these processes scalable and manageable by automating conditions and applying rules without requiring manual intervention.
Using these plugins also supports better segmentation and personalization. You can create exclusive offers for returning customers, first-time buyers, or based on cart total, product category, or location. This leads to more relevant marketing and higher conversion rates.
Furthermore, many of these plugins support tracking and analytics features, allowing store owners to measure the effectiveness of each promotion. With data-driven insights, you can refine campaigns for even better performance. Overall, leveraging WooCommerce Promotions & Gift Plugins can drive customer acquisition, build brand loyalty, and optimize the lifetime value of each customer.
What are WooCommerce Promotions & Gift Plugins?
WooCommerce Promotions & Gift Plugins are specialized add-ons developed to help online store owners create and manage promotional campaigns directly within their WooCommerce-based websites. These plugins offer a range of functionalities, such as setting up automatic discounts, generating coupon codes, offering free gifts based on purchase behavior, and launching flash sales or seasonal campaigns.
Instead of relying on custom development or external marketing tools, these plugins integrate seamlessly with your WooCommerce environment. They allow you to define rules and conditions for when a promotion or gift is triggered—for example, “Buy 2, get 1 free,” “Free gift on orders over $100,” or “10% off for new users.” The flexibility of these plugins means you can tailor campaigns to your inventory, customer base, and business goals.
From a functional standpoint, these plugins typically include features like scheduling, user role targeting, dynamic messaging, and analytics. They help reduce manual work while giving you control over when and how your offers appear. In 2025, as eCommerce becomes more competitive, using such tools is no longer optional—it’s a necessity for any WooCommerce store looking to boost conversions, increase average order value, and improve customer loyalty.
How Do Promotions & Gift Plugins Work in WooCommerce?
WooCommerce Promotions & Gift Plugins work by integrating rule-based logic into your WooCommerce store’s backend. These plugins allow you to define conditions under which a specific promotion or gift is applied, and then automatically execute the action when those conditions are met during the shopping process.
For example, you might configure a plugin to automatically add a free product to a customer’s cart when their total exceeds a certain amount, or apply a percentage discount on selected categories during a set date range. These plugins typically offer rule builders with filters such as cart total, product quantity, user role, purchase history, or coupon codes.
Technically, they hook into WooCommerce’s cart, checkout, and product listing functionalities. Some even support Ajax-based behavior, meaning customers can see promotions applied without refreshing the page, enhancing user experience.
From the admin perspective, these plugins provide dashboards or settings panels where you can monitor campaign performance, manage active offers, and duplicate or schedule promotions. Most modern plugins are built to be user-friendly, offering drag-and-drop interfaces, templates, or wizards to simplify the setup process.
In short, WooCommerce Promotions & Gift Plugins function as automation tools that execute promotional strategies based on predefined business logic, without requiring complex coding or manual management.
Steps to Set Up Promotions & Gift Offers in WooCommerce
Setting up promotional campaigns with WooCommerce Promotions & Gift Plugins is a structured process. These plugins simplify the workflow by offering guided configuration panels, allowing store owners to launch offers quickly—without touching code.
Here’s a step-by-step breakdown of how the setup typically works:
- Choose and Install a Plugin
Start by selecting a plugin that aligns with your promotion goals—whether it’s discounts, BOGO offers, or gift automation. Install and activate it from your WooCommerce admin dashboard. - Define the Offer Type
Within the plugin settings, select the type of promotion—percentage discount, fixed price, free gift, coupon code, or shipping incentive. - Set Conditions and Rules
Specify the conditions under which the offer applies. This could include cart value, product quantity, customer role, location, or specific product/category inclusion. - Configure Gift or Discount Settings
Define what will be offered (e.g., 10% off, free mug, etc.), and whether it’s automatically applied or requires a coupon. - Add Messaging and Visual Prompts
Many plugins allow you to display promo banners or cart messages, helping users understand the offer in real-time. - Test Before Going Live
Run test purchases to ensure conditions apply correctly and the user experience is smooth.
These steps ensure your WooCommerce Promotions & Gift Plugins are working optimally and professionally.
Top 12 WooCommerce Promotions & Gift Plugins
Finding the perfect promotions and gift plugins for your WooCommerce store can significantly enhance customer engagement and loyalty. These carefully curated tools are designed to simplify your marketing efforts and drive consistent sales growth.
1. YITH WooCommerce Gift Cards
YITH WooCommerce Gift Cards is one of the most reliable and feature-rich plugins designed for managing digital gift card functionality in WooCommerce stores. As a premium tool developed by YITH, a well-established name in the WooCommerce ecosystem, this plugin allows store owners to offer prepaid gift cards to customers, which can be redeemed during checkout just like cash.
This plugin integrates smoothly with WooCommerce and is often used as a key component in WooCommerce Promotions & Gift Plugins strategies, particularly around holiday sales, store credits, and loyalty rewards.
Key Features:
- Create virtual or physical gift cards with custom amounts.
- Allow users to send gift cards to friends via email.
- Include delivery scheduling and personalized messages.
- Set expiration dates and card usage restrictions.
- Admin panel for managing issued, used, and expired cards.
Pricing:
The premium version starts at €129.99/year (1 site license), including updates and 1 year of support.
Pros:
- Highly customizable templates and value ranges.
- Great for recurring seasonal promotions.
- Supports multiple currencies.
Cons:
- Might require styling adjustments to match all themes.
- Lacks extensive automation for complex rules unless combined with other plugins.
2. Gift Cards for WooCommerce
Gift Cards for WooCommerce is an official plugin available on the WooCommerce marketplace, making it a highly trusted solution for any store owner looking to sell and manage digital gift cards natively. This plugin fits seamlessly into your WooCommerce environment and is ideal for businesses looking to expand their WooCommerce Promotions & Gift Plugins toolkit.
It allows customers to purchase and send gift cards to friends or family, offering flexibility in delivery, amount, and personalization. As it’s developed by WooCommerce, it ensures compatibility with most themes, extensions, and payment gateways.
Key Features:
- Sell digital gift cards with variable or preset amounts.
- Users can add a custom message and delivery date.
- Auto-generation of unique gift card codes for redemption.
- Supports refunds and partial redemptions.
- Built-in compatibility with WooCommerce core features.
Pricing:
The plugin is priced at $49/year, including one year of updates and support.
Pros:
- Developed by WooCommerce—highly reliable.
- Clean, simple integration with checkout and cart.
- Offers scheduled delivery and personalization.
Cons:
- Basic features only; lacks advanced promotional logic.
- No built-in analytics or rule-based automation.
3. Advanced Coupons for WooCommerce
Advanced Coupons for WooCommerce is a powerful plugin designed to supercharge the default WooCommerce coupon system. It offers a comprehensive set of features that go beyond basic discount codes, making it one of the most robust tools in the category of WooCommerce Promotions & Gift Plugins. Whether you want to create BOGO deals, cart conditions, or scheduled discounts, this plugin provides a flexible and easy-to-manage solution.
It’s suitable for store owners who need more than just a percentage discount and want to implement real marketing campaigns that include loyalty incentives, coupon scheduling, and cart-based logic.
Key Features:
- BOGO (Buy One Get One Free) deals.
- URL coupons that auto-apply via custom links.
- Role-based and cart condition-based coupons.
- Loyalty program support with store credit options.
- Scheduled and recurring coupon campaigns.
Pricing:
Offers a free version on WordPress.org. The premium plan starts at $59/year for one site, with additional features like cart conditions and loyalty programs.
Pros:
- Great for advanced promotional strategies.
- Easy-to-use backend interface.
- Works well with subscription-based stores.
Cons:
- Learning curve for users unfamiliar with conditional logic.
- Store credit and loyalty features are only available in the Pro version.
4. Smart Coupons by StoreApps
Smart Coupons by StoreApps is a comprehensive WooCommerce plugin that simplifies and scales promotional campaigns using coupons, credits, and gift vouchers. It’s widely recognized for being one of the most flexible tools in the realm of WooCommerce Promotions & Gift Plugins, especially for store owners who want an all-in-one coupon and gifting system.
With Smart Coupons, you can issue store credits, auto-apply coupons, or even email vouchers in bulk—ideal for holiday sales or customer rewards.
Key Features:
- Create and manage coupons, credits, and gift cards.
- Auto-apply coupons to eligible carts.
- Bulk generate and email gift cards or vouchers.
- Allow customers to buy store credit for themselves or others.
- Import/export coupon data in bulk.
Pricing:
Starts at $99/year for a single site, including support and updates.
Pros:
- Offers the widest range of coupons and credit options.
- Easy for store owners to create bulk campaigns.
- Supports automation and targeting.
Cons:
- It may feel overwhelming for simple needs.
- Premium price point for full functionality.
5. Coupon Box for WooCommerce
Coupon Box for WooCommerce is a lightweight plugin built to increase conversions through email-based coupon delivery. This plugin combines promotional strategies with lead generation, offering coupon codes in exchange for email signups. It’s an excellent tool within the WooCommerce Promotions & Gift Plugins category if you’re looking to grow your mailing list while boosting first-time purchases.
Ideal for small to medium-sized businesses, the plugin focuses on front-end usability with a customizable pop-up box.
Key Features:
- Display exit-intent or time-triggered popups.
- Collect emails in exchange for coupon codes.
- Integration with Mailchimp and other email services.
- Mobile-responsive and GDPR compliant.
- Customizable popup templates.
Pricing:
Free version available on WordPress.org; Pro version starts at $30 (one-time fee) for extended features.
Pros:
- Combines promotion with lead generation.
- Easy to set up and lightweight.
- Supports email marketing integrations.
Cons:
- Limited to coupon popups—no gifting or rule-based logic.
- Advanced customization requires coding or the Pro version.
6. WooCommerce Dynamic Pricing & Discounts
WooCommerce Dynamic Pricing & Discounts is a powerful plugin built for price-based promotional campaigns. It allows store owners to create dynamic rules for product pricing and cart discounts, making it a reliable asset among WooCommerce Promotions & Gift Plugins for those looking to automate tiered or bulk pricing strategies.
It’s highly useful for wholesale stores or businesses offering volume-based incentives.
Key Features:
- Set up product-based, category-based, or cart-based discount rules.
- Bulk discounts, role-based pricing, and user segmentation.
- Offer free products based on cart total or item count.
- Real-time discount calculations.
- Apply multiple rules simultaneously with priority settings.
Pricing:
Sold via CodeCanyon with a one-time fee of $59, including 6 months of support.
Pros:
- Very flexible with layered pricing rules.
- Ideal for volume-based discounts or custom offers.
- Supports B2B use cases.
Cons:
- No visual builder—setup may feel technical.
- Doesn’t include coupons or gift card features.
7. Points and Rewards for WooCommerce by WP Swings
This plugin focuses on customer retention by allowing you to create a loyalty program where customers earn points for purchases, referrals, or activities. As part of the broader WooCommerce Promotions & Gift Plugins category, it fits perfectly for stores aiming to improve long-term engagement rather than just one-time sales boosts.
Points can later be redeemed as discounts or store credits, making the buying experience more rewarding.
Key Features:
- Reward points for purchases, registrations, referrals, and reviews.
- Custom point conversion rates and expiration settings.
- Redeem points at checkout.
- Detailed reporting dashboard for tracking.
- Compatibility with other WooCommerce extensions.
Pricing:
Free version available. Premium starts at $129/year for advanced features and customization.
Pros:
- Encourages repeat purchases and loyalty.
- Customizable reward structure.
- Integrates with most payment gateways.
Cons:
- Requires consistent traffic to see results.
- Some features are locked behind the Pro version.
8. WooCommerce Free Gift by Extendons
WooCommerce Free Gift by Extendons automates the process of offering free gifts based on cart behavior or predefined conditions. A strong choice among WooCommerce Promotions & Gift Plugins, it supports both auto-addition and customer choice, making it a flexible gifting tool.
Whether it’s “Buy X Get Y” or “Free Gift on Orders Above $50,” this plugin simplifies campaign setup and delivery.
Key Features:
- Automatically add free products to the cart.
- Gift based on cart total, product category, or user role.
- Allow customers to choose their gift from a predefined list.
- Admin reporting and gift rule management.
Pricing:
Starts at $49/year. May vary depending on the seller (available via CodeCanyon and other platforms).
Pros:
- Easy to configure and understand.
- Useful for upselling and cart value enhancement.
- Supports multiple promotional conditions.
Cons:
- Doesn’t include other discount types or coupons.
- The interface may feel dated compared to newer plugins.
9. WooCommerce Ultimate Gift Card by MakeWebBetter
This plugin is designed specifically for issuing, selling, and managing digital and physical gift cards. It enables users to purchase gift cards with custom messages and send them instantly or schedule them. As a focused tool under the umbrella of WooCommerce Promotions & Gift Plugins, it’s ideal for holiday promotions and store credit systems.
Key Features:
- Support for PDF and virtual gift cards.
- Customers can choose from predefined or custom amounts.
- Email or download delivery with scheduled options.
- Admin gift card management dashboard.
- Compatible with most major WooCommerce extensions.
Pricing:
Free version available. Premium starts at $99/year with added features like QR codes and design customization.
Pros:
- Rich features even in the free version.
- Suitable for stores selling digital or physical products.
- User-friendly for both store owners and customers.
Cons:
- Requires styling work for some themes.
- Design options are limited unless using premium.
10. WooCommerce Discount Rules by Flycart
WooCommerce Discount Rules by Flycart offers advanced discount options beyond what WooCommerce provides out of the box. From product-level discounts to cart-based offers, it’s one of the most capable WooCommerce Promotions & Gift Plugins for setting flexible rules and targeting specific customer segments.
The plugin supports simple to complex discount structures, all managed through an intuitive interface.
Key Features:
- Percentage, fixed, and bulk discounts.
- Conditional logic for user roles, cart total, product combinations, and more.
- Schedule discounts and run multiple campaigns.
- Display a discount table on product pages.
- Integrates with variable products.
Pricing:
Free version available. Premium plans start at $59/year.
Pros:
- Great for custom rule creation.
- Works well for B2C and B2B stores.
- Easy-to-understand dashboard and logic builder.
Cons:
- No gift card or loyalty features.
- Advanced conditions are only available in the premium version.
11. WooCommerce Auto-Added Coupons
This plugin allows store owners to automatically apply coupon codes to customers’ carts based on specific rules. It eliminates the need for users to manually enter codes, reducing friction and increasing conversions. As part of WooCommerce Promotions & Gift Plugins, it’s particularly effective for stores that want to run hassle-free sales events or targeted incentives.
Key Features:
- Automatically apply coupons based on cart or product conditions.
- Set limits, expiration, and usage restrictions.
- Display promotional messages in the cart.
- Combine multiple coupons with rule-based settings.
Pricing:
Starts at $39/year. Often bundled with larger promotional plugin suites.
Pros:
- Simplifies the coupon experience for customers.
- Great for flash sales or event-driven campaigns.
- Works well with most WooCommerce themes.
Cons:
- Only focuses on coupon automation.
- Doesn’t include gifting or loyalty rewards.
12. SUMO Coupons – WooCommerce Reward System
SUMO Coupons is a complete rewards system for WooCommerce. It allows store owners to generate coupons based on various customer actions—purchases, sign-ups, referrals, and even social sharing. As a flexible entry in the WooCommerce Promotions & Gift Plugins space, it helps turn engagement into sales.
Key Features:
- Issue coupons for specific actions like reviews or referrals.
- Referral tracking and sharing options.
- Time-sensitive coupon campaigns.
- Integrates with email marketing tools.
- Detailed logs for tracking issued and redeemed coupons.
Pricing:
Available on CodeCanyon for $49 (one-time fee), including 6 months of support.
Pros:
- Comprehensive incentive and engagement model.
- Encourages interaction and brand exposure.
- Customizable for different use cases.
Cons:
- Feature-rich interface may overwhelm beginners.
- Requires configuration for optimal use.
How to Choose the Best WooCommerce Promotion Plugin for Your Store
Selecting the right tools to manage your store’s marketing strategy is critical, especially when aiming to grow sales, boost engagement, and build long-term customer loyalty. The WooCommerce Promotions & Gift Plugins we’ve reviewed offer a wide range of features—gift cards, discount logic, auto-applied coupons, loyalty points, and dynamic offers—that can meet different business goals, whether you’re a small retailer or a high-volume online store.
If your strategy focuses on gifting flexibility and customer convenience, tools like YITH WooCommerce Gift Cards and Gift Cards for WooCommerce offer reliable solutions. For complex coupon logic, automation, and loyalty programs, plugins like Advanced Coupons, Smart Coupons, and Points and Rewards are excellent choices. Meanwhile, for stores running flash sales, BOGO offers, or tiered pricing models, options like WooCommerce Discount Rules and Dynamic Pricing & Discounts provide the customization needed to run targeted campaigns with precision.
Ultimately, the best plugin depends on your specific use case, promotional goals, and how much automation you require. Most importantly, these plugins enable store owners to implement effective promotional strategies without heavy custom development, making it easier to stay competitive in 2025 and beyond.
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