WooCommerce, one of the most popular eCommerce plugins for WordPress, makes it easy to customize online stores with flexibility. One of the common customizations store owners seek is altering the placement of the “Add to Cart” button to increase conversions. By default, WooCommerce places this button near the product title and price, but you may want to relocate it under the product image for better design aesthetics or improved user experience. This guide will walk you through how to add the WooCommerce “Add to Cart” button underneath the product image step-by-step, following best practices and providing solutions for all user levels.
Why Customize the Add to Cart Button Placement?
Before diving into the technical side, it’s important to understand why changing the position of the “Add to Cart” button might be beneficial for your store:
- Enhanced User Experience: By placing the button directly under the product image, you streamline the purchase process and make it easier for customers to add items to their cart.
- Improved Visual Hierarchy: Moving the “Add to Cart” button closer to the product image can create a clearer path for users to follow, especially when product details are lengthy.
- Increased Conversion Rates: The strategic placement of key elements like the “Add to Cart” button can lead to higher conversion rates by reducing distractions and simplifying the buying process.
Customizing the “Add to Cart” Button Placement in WooCommerce
There are several ways to move the WooCommerce “Add to Cart” button beneath the product image, depending on your technical comfort level. We’ll explore the most common and effective methods: using code snippets and utilizing WooCommerce hooks.
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Method 1: Adding a Code Snippet to Your Theme’s functions.php
One of the simplest ways to move the “Add to Cart” button is by using a custom code snippet in your theme’s functions.php
file. This method allows you to manipulate WooCommerce hooks to alter the layout.
Step-by-Step Guide:
- Backup Your Website: Before making any changes to your theme’s files, ensure you have a full backup of your website. This is crucial in case anything goes wrong.
- Access the Theme Editor:
- From the WordPress dashboard, go to Appearance > Theme File Editor.
- Open the
functions.php
file located on the right-hand side.
- Insert the Custom Code: Below is a code snippet that will help you move the “Add to Cart” button underneath the product image.
php
// Remove the default add to cart button placement
remove_action('woocommerce_single_product_summary', 'woocommerce_template_single_add_to_cart', 30);// Add the add to cart button under the product image
add_action('woocommerce_before_single_product_summary', 'woocommerce_template_single_add_to_cart', 20);
- The
remove_action()
function eliminates the default “Add to Cart” button placement within the product summary. - The
add_action()
function relocates the button underneath the product image. The number20
signifies the priority, ensuring the button appears below the image.
- The
- Save the Changes: After adding the code, save the
functions.php
file and refresh your product page to see the updated button placement.
Pros:
- Simple and direct.
- No additional plugins needed.
Cons:
- Requires basic PHP knowledge.
- Changes might be lost when the theme is updated, unless using a child theme.
Method 2: Using a WooCommerce Child Theme
For a more sustainable approach, it’s recommended to use a child theme. This way, your customizations will not be lost when you update your main theme.
Step-by-Step Guide:
- Create a Child Theme: If you don’t already have a child theme, you can create one by following the WooCommerce documentation or using a child theme plugin.
- Copy the Template File: WooCommerce uses template files to render its product pages. To change the button placement, you’ll need to copy the
single-product.php
or relevant template file from the WooCommerce plugin folder to your child theme.- Go to your WordPress installation directory.
- Navigate to
wp-content/plugins/woocommerce/templates/single-product/
. - Copy
single-product.php
towp-content/themes/your-child-theme/woocommerce/single-product/
.
- Modify the Template: Open the copied
single-product.php
file in a text editor. Locate the code for displaying the product image and the “Add to Cart” button. Move the “Add to Cart” code below the image section. - Save and Upload the Changes: After modifying the template, save the file and upload it back to your child theme’s WooCommerce folder. This will preserve your customization even after theme updates.
Pros:
- Safeguards your changes during theme updates.
- Full control over the product page layout.
Cons:
- Involves manually editing theme files.
- Requires knowledge of WooCommerce template structure.
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Method 3: Using a Plugin (No Coding Required)
If you’re not comfortable editing code or working with a child theme, there are WooCommerce layout plugins available that can help you rearrange the product page elements with a drag-and-drop interface. Some popular plugins include:
- WooBuilder Blocks: This plugin offers a visual editor that lets you rearrange WooCommerce components, including the “Add to Cart” button, without writing code.
- Elementor WooCommerce Builder: Elementor’s Pro version includes WooCommerce widgets that you can fully customize. You can easily drag the “Add to Cart” button underneath the product image.
Step-by-Step Guide for Elementor:
- Install and Activate Elementor Pro: From your WordPress dashboard, go to Plugins > Add New, search for Elementor Pro, and install it.
- Create a New Product Template: Go to Templates > Add New, choose “Single Product,” and create a new template.
- Drag and Drop Elements: Use the Elementor interface to drag the product image and “Add to Cart” button widgets into place. You can customize the exact placement and styling easily.
- Publish the Template: After designing your product page layout, publish the template, and assign it to all product pages.
Pros:
- No coding knowledge required.
- Complete control over product page layout.
Cons:
- Requires a paid plugin (Elementor Pro or similar).
- May increase load time with additional plugins.
Final thought On How to Add WooCommerce Add to Cart Button
Adding the WooCommerce “Add to Cart” button underneath the product image can enhance the shopping experience and improve your store’s conversion rates. Whether you choose to add a code snippet, use a child theme, or rely on a plugin like Elementor, each method has its benefits depending on your technical expertise and website goals. For those comfortable with code, editing functions.php or WooCommerce templates offers a quick solution. Alternatively, plugins provide a user-friendly approach for non-developers.
By aligning the placement of the “Add to Cart” button with your store’s design and functionality, you’ll create a smoother and more intuitive shopping experience for your customers.
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