In the ever-evolving world of e-commerce, maintaining customer engagement is critical. For WooCommerce store owners, integrating effective communication tools like email newsletters and SMS alerts is not a luxury—it’s a necessity. In 2025, the market is flooded with various options, but choosing the best WooCommerce Newsletter & SMS Plugins can make a significant difference in how you retain customers, recover abandoned carts, and increase conversions.
Top 12 WooCommerce Newsletter & SMS Plugins
Choosing the best plugin for your WooCommerce store can significantly influence how you connect with your audience. From building segmented email lists to sending timely SMS offers, these plugins offer a wide array of powerful features. Below, we delve into the top contenders that are setting the benchmark for 2025.
1. YITH WooCommerce SMS Notifications
YITH continues to be a trusted name in the WooCommerce ecosystem, and its SMS Notifications plugin remains a top-tier choice in 2025. Designed to enhance customer experience, YITH WooCommerce SMS Notifications ensures your customers stay informed about order statuses through real-time text messages. The plugin supports multiple SMS gateways like Twilio and Clockwork, giving you the flexibility to choose based on pricing and reach.
What makes YITH stand out is its user-friendly dashboard and automation features. You can set triggers for various order statuses and even notify administrators of key events. The level of customisation, coupled with seamless WooCommerce integration, makes it ideal for stores focused on building trust and transparency.
2. WooCommerce AutomateWoo
Developed by WooCommerce itself, AutomateWoo offers a powerful suite of automation tools that include both email and SMS marketing features. In 2025, it’s one of the most robust Newsletter & SMS Plugins for WooCommerce, helping store owners create highly targeted campaigns.
AutomateWoo integrates directly with Twilio for SMS and supports advanced workflows based on customer behaviour, purchase history, and abandoned carts. Its strength lies in its ability to personalise communications and its detailed analytics that track campaign performance. The fact that it’s developed and maintained by the WooCommerce team ensures seamless compatibility and reliable updates.
3. Omnisend for WooCommerce
Omnisend has evolved into an all-in-one marketing automation tool that combines email marketing, SMS, and push notifications. Its WooCommerce integration in 2025 is more refined than ever, offering drag-and-drop email builders, pre-built automation workflows, and A/B testing.
It’s particularly effective for e-commerce brands that want to maintain consistent communication across multiple channels. The SMS feature is especially strong, allowing for segmentation and personalisation. With its intuitive dashboard and robust analytics, Omnisend makes multi-channel communication both easy and effective.
4. Klaviyo for WooCommerce
Klaviyo has consistently set the benchmark for data-driven email and SMS marketing. The 2025 version of its WooCommerce plugin continues that legacy with deeper customer insights, advanced segmentation, and automation flows that convert.
The standout feature of Klaviyo is its granular targeting. You can create workflows that react to specific customer actions, like viewing a product or abandoning a cart. SMS campaigns can be integrated within broader automation flows, ensuring cohesive messaging across touchpoints. This plugin is ideal for brands with a data-first marketing approach.
5. SMSAlert Order Notifications
SMSAlert has carved out a niche by focusing solely on SMS communication. Its WooCommerce plugin is a streamlined solution for businesses that want to send timely order updates, OTPs for authentication, and promotional messages.
In 2025, SMSAlert offers an intuitive interface with a wide range of configurable options. It supports templates, automated triggers, and regional language support—an excellent feature for businesses targeting local markets. It may not have email capabilities, but for SMS-focused businesses, it delivers exactly what’s needed.
6. MailPoet for WooCommerce
MailPoet is another popular name in the WordPress ecosystem. Its WooCommerce plugin blends simplicity with functionality, making it a great option for businesses that prefer native WordPress tools.
In its 2025 version, MailPoet offers advanced segmentation, automation, and detailed performance reports. The plugin supports WooCommerce-specific triggers like purchase behaviour and product views. It doesn’t include SMS, but when paired with an external SMS plugin, it becomes a powerful solution for holistic customer engagement.
7. Retainful
Retainful is best known for its abandoned cart recovery features, but its marketing automation capabilities have made it a serious contender among the best Newsletter & SMS Plugins for WooCommerce. The plugin combines email automation with SMS capabilities, helping businesses recover lost sales and retain customers.
Its 2025 update includes better workflow customisation, drag-and-drop editors, and real-time performance tracking. Retainful is especially useful for small to mid-sized businesses looking for a budget-friendly yet powerful communication tool.
8. Sendinblue (Brevo) WooCommerce Plugin
Now rebranded as Brevo, Sendinblue continues to offer a reliable marketing automation suite that supports email, SMS, and even live chat. The WooCommerce plugin integrates seamlessly and offers detailed analytics, audience segmentation, and pre-built workflows.
For stores looking to scale up their outreach, Sendinblue provides affordable plans and high deliverability rates. Its SMS features are particularly useful for flash sales, order updates, and customer feedback requests.
9. WP SMS Pro
WP SMS Pro is a straightforward plugin that supports over 250 SMS gateways globally. In 2025, it remains a go-to option for businesses that want extensive global reach with minimal setup hassles.
The plugin integrates well with WooCommerce to send automated order confirmations, status updates, and promotional messages. It doesn’t offer email marketing, but its SMS capabilities are powerful enough to stand alone, especially for stores focusing on mobile-first communication.
10. FunnelKit Automations (formerly WooFunnels)
FunnelKit Automations, formerly known as WooFunnels, is built for those who want more than just email and SMS—it’s a full-blown sales funnel builder. In 2025, the plugin has enhanced its automation engine with smart triggers, CRM integration, and real-time customer insights.
It supports both email and SMS as part of broader automation flows. If you’re looking to optimise your conversion paths while keeping customers engaged, FunnelKit is an excellent investment.
11. ShopMagic
ShopMagic is a versatile automation plugin tailored for WooCommerce. It supports transactional emails, follow-ups, and some basic SMS functionality through external integrations.
While not as feature-rich as Klaviyo or AutomateWoo, ShopMagic provides essential automation tools that help in nurturing leads and improving customer satisfaction. It’s particularly well-suited for businesses seeking a lightweight alternative.
12. Firepush for WooCommerce
Firepush is a lesser-known but highly effective marketing automation plugin offering SMS, email, and push notifications. Its WooCommerce integration in 2025 focuses heavily on cart recovery, promotional campaigns, and loyalty workflows.
Firepush stands out with its intuitive UI and comprehensive dashboard that consolidates all communications. For businesses that want to test multi-channel strategies without a steep learning curve, Firepush offers great value.
Why Choosing the Right Newsletter & SMS Plugins Matters
As digital communication continues to evolve, selecting the right WooCommerce Newsletter & SMS Plugins becomes more crucial than ever. Whether you’re after sophisticated automation or just need a reliable way to notify customers, the options in 2025 are more versatile, intelligent, and integrated than before.
From YITH’s specialised SMS notifications to AutomateWoo’s advanced workflows and Klaviyo’s data-centric approach, there’s something for every kind of WooCommerce store. Remember to assess your specific needs—be it budget, communication preferences, or level of automation—before making a decision.
By investing in the right Newsletter & SMS Plugins for WooCommerce, you’re not just communicating; you’re building relationships, enhancing trust, and ultimately driving long-term growth.
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