10 Best WooCommerce Points and Rewards Plugins
If you’re running a WooCommerce store, boosting customer loyalty and engagement should be a top priority. One of the most effective ways to do this is by integrating a WooCommerce points and rewards plugin into your store. These plugins allow customers to earn points for purchases, social interactions, reviews, and other activities, enhancing customer retention and increasing sales. In this post, we cover 10 real, currently available WooCommerce points and rewards plugins, each verified against its live product listing, along with key features, pros, and cons, to help you choose the right one for your store. Let’s dive in.
What Are WooCommerce Points and Rewards Plugins?
A WooCommerce points and rewards plugin is a tool designed to help online stores reward their customers for certain behaviors, like making purchases, sharing products, writing reviews, or subscribing to newsletters. Customers earn points based on these activities, and those points can be redeemed for rewards such as discounts, special offers, or even free products. These plugins offer a seamless integration into WooCommerce, providing store owners with easy-to-manage reward systems that encourage customer loyalty.
Why Do You Need WooCommerce Points and Rewards Plugins?
Every business wants to increase customer retention and boost lifetime value. WooCommerce points and rewards plugins are essential because they create a sense of achievement and encourage customers to return for more purchases. They incentivize positive customer actions, like product reviews or social media shares, while building long-term loyalty. Moreover, with the competition in the eCommerce world getting tougher, offering rewards can differentiate your store and keep your customers coming back for more.
Key Features to Look for in WooCommerce Points and Rewards Plugins
When choosing the best WooCommerce points and rewards plugin, there are several key features to consider:
- Point Earning Methods – The plugin should offer various ways for customers to earn points, like purchases, reviews, and referrals.
- Customizable Reward Systems – You need the flexibility to decide how points can be redeemed, whether it’s for discounts, free shipping, or products.
- Easy Integration with WooCommerce – The plugin should integrate smoothly with your WooCommerce store without causing any compatibility issues.
- User-Friendly Interface – The interface should be intuitive, both for customers to manage their points and for store owners to configure the rewards system.
- Automated Notifications – Alerts or reminders to notify customers when they earn points or when their points are close to expiring.
- Tracking and Reporting – A solid reporting feature to track earned and redeemed points, as well as customer engagement metrics.
With that in mind, let’s take a look at 10 real, currently maintained WooCommerce points and rewards plugins.
Top 10 WooCommerce Points and Rewards Plugins You Need to Try
1. YITH WooCommerce Points and Rewards
YITH’s WooCommerce Points and Rewards plugin provides extensive customization options, allowing store owners to define various earning methods and reward rules. It’s used by more than 30,000 WooCommerce stores and holds a 4.2 out of 5 rating from over 120 reviews, priced at $139.99/year for a single site.
- Key Features
- Customers earn points for every purchase, plus reviews and referrals through YITH’s companion plugins.
- Flexible point rules by product, category, or user role, with points auto-converting into cart discounts.
- Gamification with levels, badges, and rankings to keep users engaged.
- Integration with YITH Membership and YITH Advanced Reviews for points on subscriptions and verified reviews.
- Pros
- Flexible earning rules across products, categories, and roles.
- Option for custom expiration dates.
- Seamless integration with other YITH plugins.
- Cons
- $139.99/year is on the higher end for a single-site loyalty plugin.
- Interface may be overwhelming for new users.
- Why It Stands Out: The flexibility of this plugin makes it a strong pick for store owners who need a highly customizable loyalty system, especially those already using other YITH plugins.
Also Read: WooCommerce vs Ecwid
2. Points and Rewards for WooCommerce by WPGens
Points and Rewards for WooCommerce, built by WPGens and listed on the official WooCommerce Marketplace, is a free plugin with more than 7,000 active installations and a 4.5-star rating on WordPress.org. It’s not an Automattic-built core extension, but it is a Marketplace-approved plugin, which is a meaningful quality bar, and it’s a genuinely solid option for store owners looking to set up a simple yet effective loyalty program.
- Key Features
- Allows customers to earn points for every purchase, sign-up, referral, and social share.
- Points can be redeemed as smart coupon discounts on future orders.
- Compatible with WooCommerce Subscriptions, so customers earn points on renewals too.
- Detailed reports on points earned and redeemed.
- Pros
- Genuinely free with almost all the features you’d expect from a premium plugin.
- Easy to integrate with WooCommerce.
- Reliable reporting features.
- Cons
- Not an Automattic core extension, despite sometimes being described that way elsewhere.
- May not be suitable for larger stores with complex reward structures.
- Why It Stands Out: Its WooCommerce Marketplace listing and strong free feature set make it a reliable, no-cost starting point for a straightforward rewards program.
3. SUMO Reward Points
SUMO Reward Points, sold by FantasticPlugins on CodeCanyon at $49, is a comprehensive WooCommerce loyalty points system. It enables customers to earn points for various actions such as making purchases, leaving reviews, or referring friends.
- Key Features
- Points for purchases, reviews, referrals, and social promotion actions.
- Points expiration settings.
- Customizable earning and redemption systems.
- Integration with WooCommerce’s checkout process.
- Pros
- Multiple ways to earn points.
- Customizable point expiration.
- One-time CodeCanyon license rather than a recurring subscription.
- Cons
- CodeCanyon-only support model, which some store owners find less responsive than a dedicated SaaS vendor.
- Setup may be a bit complicated for beginners.
- Why It Stands Out: The ability to reward customers for activities beyond just purchases, combined with a one-time license fee, makes SUMO Reward Points an appealing choice for stores that don’t want another annual subscription.
4. WPLoyalty by Flycart
WPLoyalty, built by Flycart, rewards customers for purchases, referrals, reviews, birthdays, and social shares, and holds a 5 out of 5 rating from more than 230 reviews on WordPress.org. It offers five distinct reward types, points, percentage discounts, fixed discounts, free products, and free shipping.
- Key Features
- Points for sign-ups, reviews, referrals, birthdays, social shares, and daily logins.
- Multiple VIP tiers with escalating perks like point multipliers and exclusive rewards.
- Fully customizable rewards page built with the Gutenberg editor.
- Multilingual support via WPML, Polylang, and LocoTranslate, plus multi-currency stores.
- Pros
- Genuinely generous free tier alongside a well-reviewed Pro plan.
- Five reward types cover most loyalty program strategies out of the box.
- 14-day money-back guarantee on Pro.
- Cons
- The 50-plus Pro features (referrals, VIP tiers, birthday rewards) require the paid tier.
- VIP tier logic takes some planning to set up well.
- Why It Stands Out: WPLoyalty’s five reward types and genuinely strong review record make it one of the most well-rounded free-to-paid loyalty plugins on this list.
Also Read: PrestaShop vs WooCommerce
5. Loyalty Press – Points & Rewards
Loyalty Press is an official WooCommerce Marketplace plugin that turns shopping into a more gamified experience, with daily login rewards, referral bonuses, signup points, and birthday perks alongside standard purchase-based earning.
- Key Features
- Flexible redemption as discounts, coupons, or direct product purchases using only points.
- Custom currency-to-points conversion rate to match your store’s pricing strategy.
- Role-based redemption restrictions, useful for separating wholesale and retail customers.
- Configurable minimum and maximum spend limits for coupon-based redemptions.
- Pros
- Official WooCommerce Marketplace listing, so you get priority compatibility support.
- Genuinely gamified feature set, daily logins and birthday perks go beyond most competitors.
- Points-to-product redemption is a real differentiator for stores wanting a full loyalty economy.
- Cons
- Premium-only, no meaningful free tier to test before committing.
- Role-based restriction setup takes more configuration than simpler plugins.
- Why It Stands Out: Loyalty Press’s official Marketplace status and points-to-product redemption make it a strong pick for stores that want gamification without stitching together a third-party ecosystem.
6. Advanced Coupons Loyalty Program
Advanced Coupons, from advancedcouponsplugin.com, is a powerful plugin that enhances the traditional coupon system by adding a dedicated loyalty program layer on top. Store owners can create custom coupons and reward points based on customer actions, then let customers redeem points for store credit.
- Key Features
- Points-based rewards for purchases, sign-ups, reviews, and referrals.
- Redemption as store credit or gift cards customers can spend directly.
- VIP coupons and labels or badges to highlight points-earning products.
- Supports points expiration and coupon usage limits.
- Pros
- Combines the power of coupon codes and loyalty points in one connected system.
- Free core plugin (Advanced Coupons) covers BOGO deals, store credit, and cart conditions before you even add the loyalty layer.
- Great for promotional campaigns that mix coupons and points.
- Cons
- The Advanced Loyalty Program add-on is a separate purchase from around $99.50/year, on top of Advanced Coupons Premium at roughly $119/year if you want the full coupon feature set too.
- Running the full stack means paying for two products rather than one.
- Why It Stands Out: If you’re looking to offer points alongside serious coupon functionality, BOGO deals, store credit, cart conditions, this two-plugin combination is one of the most capable on the market.
7. WooCommerce Loyalty Program by Marsello
Marsello combines loyalty, referral programs, and email marketing into one omnichannel platform with a genuine WooCommerce integration. It syncs customer accounts between your store and the loyalty program, so customers use a single login for both.
- Key Features
- Rewards for purchases, reviews, and referrals, redeemable directly at WooCommerce checkout.
- Automated email reminders for loyalty rewards and marketing campaigns.
- Reward types include storewide discounts, VIP-assigned rewards, product-specific discounts, and free shipping.
- Automatic customer sync as shoppers make purchases or create accounts.
- Pros
- Genuine omnichannel solution combining loyalty, referrals, and email marketing.
- Highly customizable rewards and incentives.
- Automated customer engagement features reduce manual campaign work.
- Cons
- SaaS pricing can be expensive for small businesses compared to a one-time plugin license.
- Some features require more advanced setup than a standard WordPress plugin.
- Why It Stands Out: Marsello is ideal for businesses that want a comprehensive loyalty solution that integrates marketing efforts directly with the rewards program, not just points sitting in a silo.
8. myCred
myCred is a free, highly flexible points management plugin for WooCommerce, with premium add-ons from $99/year for a single site.
- Key Features
- Points for purchases, logins, reviews, sign-ups, and more, controlled at the global, category, or product level.
- Built-in wallet system where users can redeem points for real money via PayPal or Stripe.
- Badges, ranks, and leaderboards for gamified engagement.
- Expiration settings, refund handling, in-cart auto-redeeming, and import/export support.
- Pros
- Genuinely free core with a real wallet and redemption system, not a stripped-down trial.
- Extremely flexible, since points logic can apply to nearly any WordPress action, not just WooCommerce.
- Large add-on ecosystem for extended functionality.
- Cons
- Requires some learning to configure advanced rules well.
- Some genuinely useful features are locked behind paid add-ons.
- Why It Stands Out: myCred’s versatility, especially the real-money wallet redemption option, makes it an ideal choice for WooCommerce stores that want a tailored loyalty program without being boxed into one vendor’s redemption model.
9. RewardsWP
RewardsWP, a free WordPress.org plugin, combines a points-based loyalty system with a customer referral program. It’s built by the team behind AffiliateWP, a well-established affiliate marketing plugin trusted by more than 30,000 site owners, which is a useful signal of engineering quality behind a newer product.
- Key Features
- Points-based loyalty system paired with a built-in referral program.
- Intuitive setup wizard and a customizable rewards widget.
- Works with both WooCommerce and Easy Digital Downloads, useful if you sell both physical and digital products.
- Automated reward distribution without manual approval steps.
- Pros
- Built by an established team with a strong track record in the affiliate and referral space.
- Genuinely free core plugin with real functionality, not just a lead-gen teaser.
- Works across WooCommerce and Easy Digital Downloads from one plugin.
- Cons
- Birthday rewards, points expiration, and advanced redemption options require the Pro version.
- Newer to the loyalty space than myCred or SUMO, so fewer long-term case studies exist.
- Why It Stands Out: Pairing points with referrals in one plugin, built by a team with real affiliate marketing credibility, makes RewardsWP a strong pick for stores that want word-of-mouth growth alongside repeat purchases.
Also Read: WooCommerce upsell plugins
10. Points and Rewards for WooCommerce by WP Swings
WP Swings provides a straightforward, free WooCommerce points and rewards plugin, with a Pro version from around $99/year that adds birthday rewards, points on first orders, and quiz-based earning options.
- Key Features
- Reward customers based on purchase history, right out of the free version.
- Points system with customizable expiration dates.
- Automated notifications for reward status updates.
- WPML compatibility for multilingual stores.
- Pros
- Simple setup and management, genuinely beginner-friendly.
- Real free tier that covers the core loyalty loop.
- Points expiration management included without upgrading.
- Cons
- Birthday rewards and quiz-based earning require the Pro upgrade.
- Why It Stands Out: WP Swings offers an intuitive system for rewarding customers, making it a great choice for store owners looking for simplicity and ease of use over a sprawling feature list.
Comparison Table
| Name of Tool | Best For | Standout Feature | Pricing |
|---|---|---|---|
| YITH WooCommerce Points and Rewards | Highly customizable loyalty system, especially in the YITH ecosystem | Flexible earning rules, gamified levels and badges, YITH plugin integration | $139.99/year |
| Points and Rewards for WooCommerce (WPGens) | Simple yet effective loyalty program with a strong free tier | Earn points for purchases, subscriptions, referrals, and social shares | Free (WooCommerce Marketplace) |
| SUMO Reward Points | One-time license instead of a subscription | Points for purchases, reviews, and referrals | $49 one-time (CodeCanyon) |
| WPLoyalty | Well-rounded free-to-paid rewards with VIP tiers | Five reward types plus tiered VIP perks | Free core; Pro pricing on wployalty.net |
| Loyalty Press – Points & Rewards | Gamified official WooCommerce Marketplace plugin | Points-to-product redemption and role-based restrictions | Premium, WooCommerce Marketplace |
| Advanced Coupons Loyalty Program | Combining coupon codes and loyalty points | Store credit redemption plus BOGO/cart-condition coupons | Free core; Loyalty add-on from $99.50/year |
| WooCommerce Loyalty Program by Marsello | Comprehensive loyalty, referral, and email marketing integration | Omnichannel rewards synced across store and marketing | SaaS subscription |
| myCred | Highly customizable and extensible reward system | Real-money wallet redemption via PayPal or Stripe | Free core; add-ons from $99/year |
| RewardsWP | Points plus referrals from an established affiliate marketing team | Built-in referral program alongside points | Free core; Pro pricing on rewardswp.com |
| Points and Rewards for WooCommerce (WP Swings) | Simple and beginner-friendly loyalty system | Real free tier with points expiration management | Free core; Pro from ~$99/year |
How to Actually Compare These Before You Commit
Pricing models across this list vary more than the plugin names suggest, and that’s worth sitting with for a minute before you pick one. Some, like the WPGens plugin and RewardsWP, are genuinely free with real functionality, not a crippled trial designed to push you toward checkout. Others, like YITH and Marsello, ask for real annual money from day one, and that’s only worth it if you’re going to use the deeper features, gamified levels, omnichannel marketing sync, that justify the price. Don’t pay for headroom you won’t use in the first six months.
Also pay attention to where redemption actually happens. Most plugins on this list convert points into a discount or coupon at checkout, which is simple and safe. A smaller number, myCred and Loyalty Press among them, let customers redeem points directly for products or even real money, which is a genuinely different commitment: you’re running something closer to a small internal currency than a discount program, and that comes with more bookkeeping and more edge cases (partial redemptions, refund handling, fraud from bulk account creation) to think through before launch.
Choosing the Best WooCommerce Points and Rewards Plugin for Your Store
A well-implemented WooCommerce points and rewards plugin can significantly increase customer loyalty, boost engagement, and drive repeat sales for your online store. The plugins listed above offer real, verified features and pricing to suit different business needs and budgets. Whether you are looking for simplicity, advanced customization, or additional marketing features, there is a genuine plugin on this list for your store. Choose the one that aligns with your goals and your actual usage plans, not just the longest feature list, and watch your store thrive.
Interesting Reads
10 Best WooCommerce Pre Orders Plugins
