Category: Multi-Vendor

When I first started learning about customer journey mapping, the theory made sense, but I still struggled to picture what...

When I first sat down to create my own customer journey map, I’ll admit it looked more like a messy...

When I first started mapping customer journeys, I honestly saw it as just “one more marketing framework”, a nice visual...

When I first started creating customer journey maps, I made the classic mistake, I treated it like a checklist. Awareness?...

When I first discovered the concept of customer journey mapping, it looked like something from a textbook, structured, linear, and...

When I first started building my own customer journey maps, I kept mixing them up with something I’d already been...

When I first started learning about marketing strategy, I used to think success was all about catchy campaigns, strong branding,...

When I first started working on brand strategy, I realized something simple yet powerful: most businesses don’t really see the...